Top 9 X/Twitter Analytics Tools to Use in 2025 (Handpicked)
Discover the top 9 X/Twitter analytics tools for 2025 to optimize your social media strategy with data-driven insights and competitive analysis.
March 31, 2025

The best X (previously Twitter) strategies rely on hard data, not hunches. Analytics tools make the difference between guessing and knowing what works and what doesn’t.
To learn more about social media analytics, and how to use them to track your brand, click below.
Read the social media analytics guideX/Twitter analytics tools track social media performance, examine audience behavior, and sharpen your content strategy. They turn platform data into clear insights that drive results.
In this guide, we've tested dozens of X analytics solutions to bring you the nine best options for 2025:
Hootsuite
Talkwalker
X Analytics
Keyhole
Rival IQ
FollowersAnalysis
Fedica (+ Followerwonk)
Minter.io
Social Champ
We've categorized them by specific use cases—whether you need competitor analysis, content optimization, audience insights, or social listening.
Why do you need X/Twitter analytics tools?
Simply put: Your X strategy needs analytics tools for clear, measurable results. These platforms let you:
Track real performance metrics beyond basic likes and shares
Understand your audience demographics, behaviors, and preferences
Identify optimal posting times for maximum engagement
Measure campaign ROI and connect social efforts to business outcomes
Analyze competitor strategies to find gaps and opportunities
Fine-tune your social content strategy based on what actually works
Native social media analytics usually offer only surface-level metrics with limited historical data. On top of that, X Analytics is now only available to Premium users.
At the same time, this social media channel is packed with valuable information that remains invisible without specialized tools.
For example, they can reveal which content themes drive the most engagement for your brand. Without this data, you might continue investing in content types that your audience simply isn't responding to.
Here’s what this exact report looks like in Hootsuite:

9 best X/Twitter analytics tools for every need
We've evaluated dozens of X analytics tools based on specific selection criteria. Our recommendations blend real-world testing with user feedback and feature analysis.
Here's how we assessed each tool:
Hands-on testing: We explored each tool and its capabilities
User satisfaction: Analyzed reviews across various platforms
Use case alignment: Identified which business needs each tool serves best
Data quality: Evaluated accuracy, depth, and freshness of analytics
Feature completeness: Compared feature sets against typical marketing requirements
Value for money: Assessed pricing against capabilities and competitors
Each tool below excels for specific needs: whether you're looking for competitive intelligence, audience insights, sentiment analysis, or campaign analytics.
1. Hootsuite
Best for: Comprehensive X analytics with multi-platform integration
Hootsuite combines X analytics with other social platforms in a single dashboard.
This unified approach lets you compare X performance against your other social channels in real time without juggling multiple analytics tools.

The dashboard covers all essential X metrics—from engagement and reach to click-through rates and conversion tracking. The "Social Performance Score" also shows weekly performance snapshots with important trends.
Besides, Hootsuite's competitive benchmarking on the Enterprise plan lets you track up to 20 competitors. This reveals gaps in your X strategy and shows where competitors are gaining traction.

Finally, the side-by-side comparison of organic and paid X content performance helps you determine which content types deserve ad spend and which perform well organically.
Features:
Comprehensive X analytics alongside other platforms (Instagram, Facebook, LinkedIn, etc.)
Content performance tracking with post-level analytics
Best time to publish based on audience behavior and engagement goals
Competitive analysis of up to 20 competitors (Enterprise plan)
AI-powered content recommendations and highlights
Price:
Starts at $99/month
2. Talkwalker
Best for: Advanced social listening and visual content analysis on X
Talkwalker enables social listening on X and other social media platforms with both text and visual recognition capabilities.
The platform finds relevant brand mentions even when your name isn't directly mentioned—including visual content through its image recognition technology.

The platform’s core feature is its AI-driven sentiment analysis.
It analyzes conversations to detect emotions, helping you spot positive or negative feedback in real time. You’ll also access in-depth insights on trending topics and

features show X performance against your rivals using practical metrics like __CONTENTFUL_MEDIA_5__ for sentiment analysis and campaign tracking- Image recognition that finds visual brand mentions on X
AI-powered sentiment analysis across 127 languages
Real-time social listening with customizable alerts
Virality maps that show how content spreads across X
Influencer discovery based on engagement metrics
Competitive benchmarking and share of voice analysis
Price:
Custom pricing (request a free demo)
3. X Analytics
Best for: Basic native analytics for Premium subscribers
X Analytics (previously Twitter Analytics) is currently available to Premium subscribers.
This native analytics tool provides basic insights into your X performance, making it useful for getting started but limited compared to third-party analytics tools.
The platform offers several dashboards that show different aspects of your performance.
For example, The Post Activity Dashboard shows basic metrics for your posts, including impressions, retweets, likes, and replies.
NEWS: Analytics will soon let you see different metrics via Time Graph! pic.twitter.com/SZyqmQucvE
— X Daily News (@xDaily) June 6, 2024
You’ll also access a monthly report card with your top-performing content and engagement metrics. This helps you understand what content resonates with your Twitter audience.
Features:
Monthly highlights showing top posts and engagement
Basic post-level metrics for tracking performance
Video performance tracking
Limited export functionality
Campaign dashboard for ad performance (for advertisers)
Price:
Premium: €8/month
Premium+: €45.98/month
4. Keyhole
Best for: In-depth X/Twitter hashtag tracking and custom reports
Keyhole tracks hashtags and offers visual dashboards that show X performance data.
The platform uses X/Twitter's official API for accurate, real-time data on any hashtag, keyword, or X/Twitter account.
Keyhole can also access historical data going back up to five years. This lets you analyze past marketing campaigns and understand long-term trending topics.

You can simply type any hashtag or keyword to see how many people mentioned it on X in the past. This feature is key for spotting content strategy opportunities and measuring campaign performance.
Features:
Comprehensive hashtag tracking and performance analysis
Custom reports in multiple export formats useful for sharing analytics data
Competitive analysis for any public Twitter profile
Historical data access for up to 5 years
Social media management features including publishing and scheduling
Price:
Custom pricing (request a quote)
5. Rival IQ
Best for: Competitive analysis and in-depth content analysis
Rival IQ provides competitive analysis for X with detailed benchmarking that puts your performance in context.
The platform collects comprehensive data from your X account and compares it against your rivals to give you a clear picture of your relative strengths and weaknesses.

Rival lQ also helps with content analysis.
For example, the platform's Tweet Tagging feature categorizes and compares different aspects of your content—from character count to emoji usage—to identify what drives engagement.
Features:
Competitive analysis with benchmarking
Tweet tagging for detailed content performance analysis
Time of Day Analysis for optimizing posting schedules
AI-powered trending topic identification
Social media strategy insights with actionable recommendations
Price:
Starts at $239/month
6. FollowerAnalysis
Best for: X follower data exports and user tweet analysis
FollowersAnalysis provides detailed X/Twitter follower analysis with data exports.
The platform exports complete lists of any public X account's followers and following in CSV/Excel format, along with metadata that gives deep audience insights.
It also extracts and analyzes up to 3,200 recent tweets from any public X account.
For example, you can understand what resonates with your target audience by exploring the most retweeted and like content.

For researchers and marketers needing raw X data, FollowersAnalysis uses a "pay as you go" model with no subscriptions.
It generates PDF reports that visualize key insights like follower demographics, account age statistics, and engagement metrics.
Price:
Starts at $49 per report
7. Fedica (+ Followerwonk)
Best for: Audience demographics and X community building
Fedica delivers deep geographic and demographic audience insights for X users.
It maps your X/Twitter followers down to the city level, showing your audience's location, demographics, and interests. The platform also filters your followers by keywords in their bios, demographics, or customer lists for targeted engagement.
The follower growth tracking displays historical patterns and momentum, measuring how your campaigns affect audience growth over time.

Finally, Fedica analyzes your followers' interests and sentiment (joy, sadness, etc.), helping create content that matches their mood and current interests.
Features:
Geographic mapping of X followers down to the city level
Audience demographics including languages, gender, and professions
Sentiment analysis of follower emotions and interests
Followerwonk tools (Fedica acquired Followerwonk in 2024) including bio search and account comparison
Lead identification through X profile searches
Price:
Offers a free plan with limited features
Paid plans start at $15/month
8. Minter.io
Best for: Streamlined X analytics and automated reporting
Minter.io provides focused X analytics with a clean, straightforward interface.
The platform tracks key metrics like follower growth, post performance, and brand mentions across X.
Its simple design makes it accessible for both casual users and marketing professionals.

For content analysis, Minter.io displays comprehensive engagement metrics for each post, helping identify your most effective content strategy.
Features:
Daily follower growth tracking with flexible date ranges
Post-level engagement metrics and performance analysis
Content optimization based on performance patterns
Best time to post recommendations
Automated report generation and distribution
Price:
Starts at $9/month
9. Social Champ
Best for: Social media management and analytics for agencies
Social Champ offers agency-focused social media management tools with strong X analytics capabilities. It’s a great tool if you manage multiple clients and need workspace and team collaboration features.
The analytics dashboard features platform-specific metrics for X, showing weekly and monthly performance comparisons through visual graphs.

Social Champ's reporting feature also supports thorough campaign performance tracking with presentation-ready exports.
The top X/Twitter analytics tools: Overview
Here’s a quick summary of our findings to help you choose the best X analytics software for your needs.
Tool
Best for
Key features
Price
Hootsuite
Multi-platform social media analytics
Unified analytics dashboard
Competitive benchmarking
Social Performance Score
Paid vs. organic comparison
Starts at $99/month
Talkwalker
Social listening and sentiment analysis
Social media listening
AI sentiment analysis
Real-time monitoring
Virality mapping
Custom pricing
X Analytics
Basic native analytics
Monthly highlights
Post-level metrics
Video performance tracking Campaign dashboard
€8-€45.98/month
Keyhole
Hashtag tracking and reporting
Historical data access
Real-time hashtag tracking
Custom exportable reports
Competitive analysis
Custom pricing
Rival IQ
Competitive benchmarking
Tweet tagging analysis
Time of Day Analysis
AI topic identification
Detailed benchmarking
Starts at $239/month
FollowersAnalysis
Follower data exports
Follower demographics
Tweet analysis (up to 3,200)
"Pay as you go" model
PDF reports
Starts at $49/report
Fedica
Audience demographics
Geographic mapping
Sentiment analysis
Followerwonk integration Follower filtering
Free - $15+/month
Minter.io
Automated reporting
Clean interface for basic X metrics
Flexible date ranges
Automated report generation
Multiple export formats
Starts at $9/month
Social Champ
Agency management
Campaign performance tracking
Team collaboration
Content scheduling
Cross-platform publishing
$5-$9+/month
FAQs
Below we address the most common questions about X/Twitter analytics tools.
Does X/Twitter have an analytics tool?
X offers its own analytics tool called X Analytics (formerly Twitter Analytics). But it's only available to Premium and Premium+ subscribers. While it provides basic metrics like impressions, engagement, and follower growth, it lacks the advanced features found in third-party tools like competitive benchmarking, sentiment analysis, and in-depth reporting.
How to check X/Twitter Analytics for free?
Currently, X no longer offers free analytics access. To view analytics, you need to subscribe to X Premium (€8/month) or Premium+ (€45.98/month). Alternatively, you can use free versions or free trials of third-party tools like Hootsuite, Keyhole, or Social Champ to get basic analytics data.
Which metrics should you track on X/Twitter?
The most important X metrics to track include engagement rate (likes, replies, reposts per impression), follower growth rate, reach and impressions, click-through rates, and sentiment analysis. For businesses, conversion-related metrics like lead generation, website traffic from X, and cost per click on ads are also essential. The metrics you prioritize should align with your specific goals on the platform.
Which data can you source from X/Twitter?
From X, you can source data including user demographics, engagement metrics, follower information, content performance statistics, and hashtag reach. Premium tools can access additional data like competitive insights, sentiment, share of voice metrics, historical trends, and geographic distribution of engagement. The quality and depth of data usually depend on which analytics tool you use.
Make informed decisions with X/Twitter analytics tools
The right analytics tool transforms your X strategy from chaotic posting to data-driven decision-making.
Each tool offers unique functionality to help optimize your marketing strategy and boost your social media presence.
For most brands and marketers, the ideal approach is selecting a tool that aligns with your specific needs and budget. We found the best software for every context—such as:
Hootsuite: Best for teams managing multiple social media platforms who need unified analytics
Talkwalker: Ideal for brands focused on reputation management and visual monitoring
Rival IQ: Perfect for marketers focused on benchmarking against competitors
Fedica: Excellent for brands targeting specific geographic regions
Ready to elevate your social listening and master X/Twitter analytics?.Try Talkwalker's free demo today.
Or learn more about the broader world of social media analytics in our complete guide.
Read the complete social media analytics guide