Top 9 X/Twitter Analytics Tools to Use in 2025 (Handpicked)

The best X (previously Twitter) strategies rely on hard data, not hunches. Analytics tools make the difference between guessing and knowing what works and what doesn’t.

X/Twitter analytics tools track social media performance, examine audience behavior, and sharpen your content strategy. They turn platform data into clear insights that drive results.

In this guide, we've tested dozens of X analytics solutions to bring you the nine best options for 2025:

• Hootsuite
• Talkwalker
• X Analytics
• Keyhole
• Rival IQ
• FollowersAnalysis
• Fedica (+ Followerwonk)
• Minter.io
• Social Champ

We've categorized them by specific use cases—whether you need competitor analysis, content optimization, audience insights, or social listening.

Why do you need X/Twitter analytics tools?

Simply put: Your X strategy needs analytics tools for clear, measurable results. These platforms let you:

• Track real performance metrics beyond basic likes and shares
• Understand your audience demographics, behaviors, and preferences
• Identify optimal posting times for maximum engagement
• Measure campaign ROI and connect social efforts to business outcomes
• Analyze competitor strategies to find gaps and opportunities
• Fine-tune your social content strategy based on what actually works

Native social media analytics usually offer only surface-level metrics with limited historical data. On top of that, X Analytics is now only available to Premium users.

At the same time, this social media channel is packed with valuable information that remains invisible without specialized tools.

For example, they can reveal which content themes drive the most engagement for your brand. Without this data, you might continue investing in content types that your audience simply isn't responding to. 

Here’s what this exact report looks like in Hootsuite:

9 best X/Twitter analytics tools for every need

We've evaluated dozens of X analytics tools based on specific selection criteria. Our recommendations blend real-world testing with user feedback and feature analysis.

Here's how we assessed each tool:

• Hands-on testing: We explored each tool and its capabilities
• User satisfaction: Analyzed reviews across various platforms
• Use case alignment: Identified which business needs each tool serves best
• Data quality: Evaluated accuracy, depth, and freshness of analytics
• Feature completeness: Compared feature sets against typical marketing requirements
• Value for money: Assessed pricing against capabilities and competitors

Each tool below excels for specific needs: whether you're looking for competitive intelligence, audience insights, sentiment analysis, or campaign analytics.

1. Hootsuite 

• Best for: Comprehensive X analytics with multi-platform integration

Hootsuite combines X analytics with other social platforms in a single dashboard. 

This unified approach lets you compare X performance against your other social channels in real time without juggling multiple analytics tools.

The dashboard covers all essential X metrics—from engagement and reach to click-through rates and conversion tracking. The "Social Performance Score" also shows weekly performance snapshots with important trends. 

Besides, Hootsuite's competitive benchmarking on the Enterprise plan lets you track up to 20 competitors. This reveals gaps in your X strategy and shows where competitors are gaining traction.

Finally, the side-by-side comparison of organic and paid X content performance helps you determine which content types deserve ad spend and which perform well organically.

Features:

• Comprehensive X analytics alongside other platforms (Instagram, Facebook, LinkedIn, etc.)
• Content performance tracking with post-level analytics
• Best time to publish based on audience behavior and engagement goals
• Competitive analysis of up to 20 competitors (Enterprise plan)
• AI-powered content recommendations and highlights

Price:

• Starts at $99/month 

2. Talkwalker

• Best for: Advanced social listening and visual content analysis on X

Talkwalker enables social listening on X and other social media platforms with both text and visual recognition capabilities. 

The platform finds relevant brand mentions even when your name isn't directly mentioned—including visual content through its image recognition technology.

The platform’s core feature is its AI-driven sentiment analysis. 

It analyzes conversations to detect emotions, helping you spot positive or negative feedback in real time. You’ll also access in-depth insights on trending topics and hashtags that are relevant to your brand.

Finally, the tool helps with competitive analysis. Its benchmarking features show X performance against your rivals using practical metrics like share of voice and sentiment comparison. 

Features:

• A Twitter data add-on for sentiment analysis and campaign tracking
• Image recognition that finds visual brand mentions on X
• AI-powered sentiment analysis across 127 languages
• Real-time social listening with customizable alerts
• Virality maps that show how content spreads across X
• Influencer discovery based on engagement metrics
• Competitive benchmarking and share of voice analysis

Price:

• Custom pricing (request a free demo)

3. X Analytics

• Best for: Basic native analytics for Premium subscribers

X Analytics (previously Twitter Analytics) is currently available to Premium subscribers. 

This native analytics tool provides basic insights into your X performance, making it useful for getting started but limited compared to third-party analytics tools.

The platform offers several dashboards that show different aspects of your performance. 

For example, The Post Activity Dashboard shows basic metrics for your posts, including impressions, retweets, likes, and replies.

You’ll also access a monthly report card with your top-performing content and engagement metrics. This helps you understand what content resonates with your Twitter audience.

Features:

• Monthly highlights showing top posts and engagement
• Basic post-level metrics for tracking performance
• Video performance tracking
• Limited export functionality
• Campaign dashboard for ad performance (for advertisers)

Price:

• Premium: €8/month
• Premium+: €45.98/month

4. Keyhole

• Best for: In-depth X/Twitter hashtag tracking and custom reports

Keyhole tracks hashtags and offers visual dashboards that show X performance data.

The platform uses X/Twitter's official API for accurate, real-time data on any hashtag, keyword, or X/Twitter account.

Keyhole can also access historical data going back up to five years. This lets you analyze past marketing campaigns and understand long-term trending topics. 

You can simply type any hashtag or keyword to see how many people mentioned it on X in the past. This feature is key for spotting content strategy opportunities and measuring campaign performance.

Features:

• Comprehensive hashtag tracking and performance analysis
• Custom reports in multiple export formats useful for sharing analytics data
• Competitive analysis for any public Twitter profile
• Historical data access for up to 5 years
• Social media management features including publishing and scheduling

Price:

• Custom pricing (request a quote)

5. Rival IQ

• Best for: Competitive analysis and in-depth content analysis

Rival IQ provides competitive analysis for X with detailed benchmarking that puts your performance in context. 

The platform collects comprehensive data from your X account and compares it against your rivals to give you a clear picture of your relative strengths and weaknesses.

Rival lQ also helps with content analysis. 

For example, the platform's Tweet Tagging feature categorizes and compares different aspects of your content—from character count to emoji usage—to identify what drives engagement. 

Features:

• Competitive analysis with benchmarking
• Tweet tagging for detailed content performance analysis
• Time of Day Analysis for optimizing posting schedules
• AI-powered trending topic identification
• Social media strategy insights with actionable recommendations

Price:

• Starts at $239/month

6. FollowerAnalysis

• Best for: X follower data exports and user tweet analysis

FollowersAnalysis provides detailed X/Twitter follower analysis with data exports. 

The platform exports complete lists of any public X account's followers and following in CSV/Excel format, along with metadata that gives deep audience insights.

It also extracts and analyzes up to 3,200 recent tweets from any public X account.

For example, you can understand what resonates with your target audience by exploring the most retweeted and like content.

For researchers and marketers needing raw X data, FollowersAnalysis uses a "pay as you go" model with no subscriptions. 

It generates PDF reports that visualize key insights like follower demographics, account age statistics, and engagement metrics. 

Price:

• Starts at $49 per report

7. Fedica (+ Followerwonk)

• Best for: Audience demographics and X community building

Fedica delivers deep geographic and demographic audience insights for X users. 

It maps your X/Twitter followers down to the city level, showing your audience's location, demographics, and interests. The platform also filters your followers by keywords in their bios, demographics, or customer lists for targeted engagement. 

The follower growth tracking displays historical patterns and momentum, measuring how your campaigns affect audience growth over time.

Finally, Fedica analyzes your followers' interests and sentiment (joy, sadness, etc.), helping create content that matches their mood and current interests.

Features:

• Geographic mapping of X followers down to the city level
• Audience demographics including languages, gender, and professions
• Sentiment analysis of follower emotions and interests
• Followerwonk tools (Fedica acquired Followerwonk in 2024) including bio search and account comparison
• Lead identification through X profile searches

Price:

• Offers a free plan with limited features
• Paid plans start at $15/month

8. Minter.io

• Best for: Streamlined X analytics and automated reporting

Minter.io provides focused X analytics with a clean, straightforward interface. 

The platform tracks key metrics like follower growth, post performance, and brand mentions across X. 

Its simple design makes it accessible for both casual users and marketing professionals.

For content analysis, Minter.io displays comprehensive engagement metrics for each post, helping identify your most effective content strategy.

Features:

• Daily follower growth tracking with flexible date ranges
• Post-level engagement metrics and performance analysis
• Content optimization based on performance patterns
• Best time to post recommendations
• Automated report generation and distribution

Price:

• Starts at $9/month

9. Social Champ

• Best for: Social media management and analytics for agencies

Social Champ offers agency-focused social media management tools with strong X analytics capabilities. It’s a great tool if you manage multiple clients and need workspace and team collaboration features.

The analytics dashboard features platform-specific metrics for X, showing weekly and monthly performance comparisons through visual graphs. 

Social Champ's reporting feature also supports thorough campaign performance tracking with presentation-ready exports. 

The top X/Twitter analytics tools: Overview

Here’s a quick summary of our findings to help you choose the best X analytics software for your needs.

FAQs

Below we address the most common questions about X/Twitter analytics tools.

Does X/Twitter have an analytics tool?

X offers its own analytics tool called X Analytics (formerly Twitter Analytics). But it's only available to Premium and Premium+ subscribers. While it provides basic metrics like impressions, engagement, and follower growth, it lacks the advanced features found in third-party tools like competitive benchmarking, sentiment analysis, and in-depth reporting.

How to check X/Twitter Analytics for free?

Currently, X no longer offers free analytics access. To view analytics, you need to subscribe to X Premium (€8/month) or Premium+ (€45.98/month). Alternatively, you can use free versions or free trials of third-party tools like Hootsuite, Keyhole, or Social Champ to get basic analytics data.

Which metrics should you track on X/Twitter?

The most important X metrics to track include engagement rate (likes, replies, reposts per impression), follower growth rate, reach and impressions, click-through rates, and sentiment analysis. For businesses, conversion-related metrics like lead generation, website traffic from X, and cost per click on ads are also essential. The metrics you prioritize should align with your specific goals on the platform.

Which data can you source from X/Twitter?

From X, you can source data including user demographics, engagement metrics, follower information, content performance statistics, and hashtag reach. Premium tools can access additional data like competitive insights, sentiment, share of voice metrics, historical trends, and geographic distribution of engagement. The quality and depth of data usually depend on which analytics tool you use.

Make informed decisions with X/Twitter analytics tools

The right analytics tool transforms your X strategy from chaotic posting to data-driven decision-making. 

Each tool offers unique functionality to help optimize your marketing strategy and boost your social media presence.

For most brands and marketers, the ideal approach is selecting a tool that aligns with your specific needs and budget. We found the best software for every context—such as:

• Hootsuite: Best for teams managing multiple social media platforms who need unified analytics
• Talkwalker: Ideal for brands focused on reputation management and visual monitoring
• Rival IQ: Perfect for marketers focused on benchmarking against competitors
• Fedica: Excellent for brands targeting specific geographic regions

Ready to elevate your social listening and master X/Twitter analytics?.
Try Talkwalker's free demo today.