The Power of Communities - Building your brand on digital
"Tribes are what matter now." - Seth Godin, TED Talk (2009)
Many businesses tackle social media incorrectly by hoping something will stick. Brands need to be more strategic, with content shaped around the consumer, with the aim of establishing loyal and engaged communities.
In this webinar, hear from leading industry voices Dipashree Das (Global OTT Platform), Deepak Gupta (Bombay Shaving Company), Resha Jain (Sugar Cosmetics) and Rahul Mishra (Shemaroo Entertainment) on the following:
- Why communities are brand critical in our digital age
- How community-building delivers business impact
- Community-building mistakes you don't want to repeat
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