Harness the power of social media monitoring for your brand

Discover how Talkwalker's social media monitoring can enhance your brand's online presence and engagement.
Social media monitoring uncovers consumer insights across global demographics

Unlock insights with social media monitoring

Talkwalker's social media monitoring keep track of all mentions of your brand, products, or services across all the major social media platforms. This real-time information will help you understand your audience better, respond to their needs faster, and enable more consumer-centric decisions.

The benefits of social media monitoring

Real-time tracking of brand mentions

 

Sentiment analysis to understand what's liked (and loathed)

Competitor monitoring to keep you 1 step ahead

Trend identification for content creation

Crisis management through instant alerts

In-depth yet easy-to-use reporting for data-driven decisions

 

Transform strategies with social media monitoring

Social media monitoring gets you closer to your consumers. By understanding exactly how they think, feel, and act about your brand, you can reshape your positioning and products to meet their needs. Often before they realize it themselves.

AI-driven social media monitoring

Talkwalker's Blue Silk™ AI takes your monitoring further, with a comprehensive range of data sources, and leading AI analysis to uncover moire insights faster and more efficiently than ever before.
Social media monitoring can uncover a crisis before you know it's happening

Social media monitoring for every business role

Talkwalker's suite of products is designed to enable every team to engage and action social media monitoring within their business.

Social Marketing

Stay on top of brand mentions and audience sentiment, and optimize your engagement strategies in real time.

Digital Marketing teams

Measure campaign effectiveness and adjust your marketing strategies based on timely feedback.

PR & Comms teams

Manage your brand's online reputation and respond swiftly to any potential PR crises.

Consumer Insights teams

Gain insights into consumer behavior, preferences, and trends.

Customer Experience teams

Boost customer experience by creating consumer-focused strategies, products, and messaging.

Agencies

Empower clients with consumer insights, and deliver campaigns you know will engage audiences.

A Leader in The Forrester New Wave™

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Enhanced social media monitoring

150+ million websites, 10+ social channels

Get complete media coverage, to create a single source of truth.
Invaluable analytics

Combine all your social channel analytics in one platform, for faster and more complete research.
Easy sentiment analysis

Understand what consumers love on the micro and macro scale, with both qualitative and quantitative analysis.
The right media for the right message

Identify the mediums your consumers use, and create custom content to engage them.
Seamless integrations

Integrate data from other platforms, to gain flexibility and interoperability to your media monitoring processes.
Advanced filtering

Zone-in on critical regions with filtering by age, language, or location, for more micro-actionable insights.

Book a free demo

  • Experience the power of Talkwalker with a demo tailored just for you.
  • Our deep industry experts help and guide you every step of the way.

Fill out the form to get your personal demo from our social experts

Frequently asked social media monitoring questions
How do I choose a social media monitoring tool?

When choosing the right monitoring platform for your business, you should consider 3 things.

  • Data
  • AI
  • Support

First, you need to ensure you have the broadest range of data available. This will ensure you monitor your consumers across a wide range of channels, and mitigate the risk of you missing a potential problem on a channel you're not tracking. Look for a platform that combines social data, with other sources such as news, reviews, blogs, forums, surveys, and 1st-party data. Talkwalker has over 100 data integrations, alongside the capacity to add your own data sources.

To understand that data, you need top-level AI. Talkwalker's Blue Silk™ AI leads the pack, providing additional analysis (such as sentiment analysis and image recognition), as well as AI-generated GPT summarization to help you understand your intelligence faster.

Finally, you want support. To get the most from a social media monitoring platform, Talkwalker offers customer support, help with project set-up, and ongoing training.

How does social media monitoring work?

Social media monitoring works by using software platforms to track and analyze mentions of your brand, products, or services across social media. Platforms, such as Talkwalker, can identify and alert you to relevant conversations in real time, allowing you to respond promptly. They also provide sentiment analysis, trend identification, and competitor monitoring, providing you with a comprehensive view of your brand's social media landscape.

To get a better understanding of the leading platforms available, check out our list of 11 best social media monitoring tools.

How can social media monitoring benefit my business?

Social media monitoring can provide numerous benefits for your business.

  • It can help you understand your audience better, enabling you to create content that resonates with them.
  • It can alert you to potential PR crises before they escalate, allowing you to manage the situation proactively.
  • It can provide insights into your competitors' strategies, helping you stay competitive.

Additionally, the data gathered through social media monitoring can inform your marketing and business strategies, leading to more effective decision-making.