Elevate your strategy with insightful social analytics

Uncover how social analytics can provide deep consumer insights, that you can use to drive engagement, boost your brand's online presence, and build consumer-centric decisions.
Social analytics provide vital insights into consumers and their demands

The transformative power of social analytics

Talkwalker's social analytics are a game-changer for businesses in the digital landscape. They enable you to track, analyze, and interpret data from social media platforms and beyond, to find mentions of your brand, industry, or products.

With social analytics, you can gain insights into audience sentiment, emerging trends, and consumer behavior, enabling you to engage effectively, manage your online reputation, and make data-driven decisions.

How social analytics can help your business

Track brand mentions and conversations from 10+ social channels.

 

Deep audience sentiment analysis in 127 different languages

Monitor trends and topics across 150 million sites

Analyze competitors and benchmark performance

Find the right influencers to entice your audience

Detect issues before they blow up into crises

 

Engage social analytics to understand your consumers

Social analytics provide valuable insights into your consumers' lives. Not just to provide an understanding of how they write about your brand online, but also what they say about you, how they interact with your products, how they engage other users in brand-based conversations, and so much more.

The world's biggest survey

Social analytics provide global-level, real-time analysis. There's no need to wait for survey results or focus groups. Instead, listen to your consumer conversations across the world as they happen.

By keeping a pulse on what's being said about your brand, you can make more informed decisions that drive engagement and growth.
Use social analytics to find influencers and new audiences

Complete social analytics for your needs

Talkwalker's social analytics are developed to generate results, no matter what role you're in

Social Marketing

Track social media engagement, identify trending topics, and build your content strategy to match.

Digital Marketing teams

Measure the impact of your campaigns and adjust your strategies in real time.

PR & Comms teams

Utilize social analytics to manage your online reputation and respond to PR crises swiftly and effectively.

Consumer Insights teams

Uncover consumer trends, preferences, and sentiment, and share insights across your business.

Customer Experience teams

Enhance customer experience and foster stronger relationships with your audience.

Agencies

Deliver data-focused strategies that will resonate with consumers and deliver results for clients.

A Leader in The Forrester New Wave™

Read the report

Complete social analytics

Combined analysis of major social media platforms

Analyze data from Facebook, Instagram, Twitter Firehose, and much more.
Crisis alerts!

Don't wait to hit the headlines. Get alerted of potential crises before they happen.
Comprehensive sentiment analysis

Use Blue Silk™ AI to monitor the sentiment around brand topics, and to see the impact of your campaigns and other marketing efforts.
Competitive benchmarking

Monitor your competitors to find new opportunities, and identify conversations they're covering that you've missed.
Identify the latest trends.

Whether short-term topics, to long-term global issues, track the trends that consumers want to talk about.
WYSIWYG reporting

Quickly share insights across teams and to management, in easy-to-create reports, dashboards, and command centers.

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Frequently asked social analytics questions
What are social analytics?

Social analytics, also known as social media analytics, is the collection and analysis of data from social media platforms to make informed business decisions. It involves tracking and interpreting data related to your brand, competitors, or specific topics across social media platforms.

The goal of social analytics is to gain insights into audience sentiment, brand perception, and industry trends, which can inform your social media strategy and broader business decisions.
Social analytics usually includes social media data but can be supplemented by other data sources.

For example, Talkwalker also includes blogs, podcasts, news, broadcast, image analysis, reviews, and more, to provide a broader yet more complete analysis. You can read the full social media analytics guide to find out more.

How do social analytics work?

Social analytics works by using a single platform to collect and analyze data from a wide range of social media channels. These platforms can track posts, comments, likes, shares, and other forms of engagement.

Once the data is collected, it's analyzed to provide insights such as sentiment analysis, trend identification, and competitor analysis. Talkwalker also provides real-time alerts and customizable reports, allowing you to stay on top of your social media presence and respond quickly to any significant events or changes.

How can social analytics benefit my business?

Talkwalker's social analytics are a business game-changer, providing actionable insights to inform decision-making and drive success. Through the use of social media data, you can gain a deeper understanding of your audience, competitors, and overall market trends.

By analyzing social media conversations, you can identify consumer preferences, emerging trends, and sentiments toward your brand. Armed with this knowledge, you tailor product offerings, marketing strategies, and content to better meet consumer needs.

You can also monitor competitors' social media performance, to gain insights into their strategies, consumer preferences, and market trends. Armed with this knowledge, you can find new ways to outperform them and adopt best practices from industry leaders, to gain a competitive advantage.

This data can also be used across a wide range of business beneficial use cases. From trend analysis to influencer marketing, content ideation to crisis strategy, you can develop a source of consumer-based analytics that can be used to drive results across your business.