Sentiment analysis is an important part of your risk management process.
By understanding consumers’ perception of your brand - positive, negative, neutral - you can improve product development, detect crises, and protect your reputation.
Identify and understand sarcasm, irony, and slang - with up to an average 90% accuracy
Stop an crisis going viral, by finding and reacting to negative comments in real-time
Compare consumer sentiment towards your competitors with your brand to plan your campaigns more effectively
Build industry-leading products
Identify which product features appeal to consumers to target your messaging
Recognize industry and customer trends on a global scale
Develop products consumers need, with advanced sentiment tracking
Compare product characteristics to build features consumers want
