Clean Energy: Social Media Analytics for Market Research

With the world population growing all the time, the need for energy grows as well. But conventional fuels such as nuclear, oil and gas raise an increasing number of concerns, from the catastrophic consequences of nuclear disasters to the environmental damage caused by oil spills or other accidents linked to traditional sources of energy. Increasing pressure from regulators and NGOs are also an ongoing cause of concern.

Perhaps due in part to such concerns, renewable energies enjoy widening mainstream acceptance and more popularity than ever. The market has become more mature, with increasing competition from local and international players making clean sources of energy like wind power or solar energy much more easily available. But alongside this development, prices have fallen and investors’ attitudes towards the market have changed.

In order to remain competitive, green energy providers need to stay on top of the latest industry developments, and be aware of continuously evolving customer attitudes and needs to deliver the best product and service on the market. This case study will explain how social media monitoring can help clean energy providers to develop their business and find new markets, grow the customer base by identifying which channels potential customers use, and improve their business strategy as a whole.

More precisely, using social media analytics, clean energy providers can conduct social market research to understand which forms of energy are generating the most discussion, see which alternative energy is the most talked about in which markets and understand customer perception towards each form of energy. These insights can then be used to target marketing and communications campaigns more effectively and reallocate resources to the most promising markets and technologies.