The metrics to monitor to define success
As PR and marketing have become increasingly data-driven, determining the right metrics to monitor has also grown in complexity.
Whether proving ROI to your C-suite or analyzing a recent campaign for best practices, by monitoring the right metrics you can paint a clear picture of your successes and relative failures.
We asked some of the world’s leading analytics experts to share their key metrics and then compiled them into a comprehensive 12-step guide!
