Stop making stuff up about your products and start solving your customers’ problems.
Buyer personas are representations of your ideal customer, based on real data. Demographics, behavior, motivations, goals, pain points, challenges, objectives, social media accounts, etc.
Lose the brand-speak and learn their language.
- Discover new customers by tailoring your marketing to your targeted audience
- Keep existing customers happy by launching new products and services
- Convert customers into brand influencers by understanding and exceeding their needs
