Wie Bonduelle Social Data intern nutzt
Unser Brand Love Report ist wieder da! Dieses Jahr haben wir mit Hootsuite zusammengearbeitet, um unseren Brand Love Index zu optimieren und aus über 1.500 globalen Marken die 50 beliebtesten Marken der Welt zu definieren .
Present throughout the company, data is often scattered in several departments, each using it in different ways to reach their objectives.
In this case study, we're looking at how Bonduelle - a French FMCG - broke its data silos of information to optimize its brand strategies online and on social media. Generalizing the use of social media data in several teams, including:
- Product marketing
- Corporation communication
- Risk management
- Human resources
