Talkwalker vs. Critical Mention: Features, Pricing, Reviews

Insights made easy

A easy-to-pick-up platform built for making gathering social insights easy

All the social data

30+ social media sources and media monitoring for a complete brand picture

Advanced AI capabilities

Industry-leading AI built in house, with the flexibility to adapt to client needs

Worldwide onboarding and support

Talkwalker is on hand to answer your questions with global support in the language you need

Feature	Talkwalker	Brandwatch
Price	Starts at $199	Starts at $249
Avg. cost per user seat	$110	$332
Total customers	25 million	30,000
Integrations	100+	26
Price	Starts at $199	Starts at $249
Avg. cost per user seat	$110	$332
Total customers	25 million	30,000
Integrations	100+	26
Price	Starts at $199	Starts at $249
Avg. cost per user seat	$110	$332
Total customers	25 million	30,000
Integrations	100+	26
Price	Starts at $199	Starts at $249
Avg. cost per user seat	$110	$332
Total customers	25 million	30,000
Integrations	100+	26

Complete data for your needs

You can’t afford to miss a mention when it comes to social listening. That’s why Talkwalker is focused on providing the most comprehensive data on the market. That includes the X/Twitter Firehose, alongside 30+ other social channels. Plus news, podcasts, reviews, and the capability to add broadcast, radio, surveys, and any other owned data through 100+ integrations.

If you want the complete picture, Talkwalker has it. Critical Mention isn’t as clear, and customers report limited social channel coverage with a lack of depth.

Easy to find, easy to share insights

Having all that data would be a waste if you can’t easily turn it into insights.

Talkwalker’s platform helps interpret data through a wide range of interactive widgets, pre-built and custom filters, and editable Booleans. You can dive deep into your analysis and optimize your queries on the fly.

Sharing insights is simple too. With automated alerts and WYSIWYG dashboards and reports, you can instantly share what’s relevant with anyone within your business. Meanwhile, Critical Mention is criticized for its clunky UI and complicated reporting.

Industry-leading AI

Talkwalker has always been ahead of the pack in AI. We were the first to introduce social listening image recognition, and we’ve never stepped off the gas.

Our latest Blue Silk AI™ innovations provide users with faster insights, easy-to-understand summaries, a customizable AI co-pilot, and more. All built to make your job easier.

Our sentiment analysis is available in all 186 languages, while Critical Mention only covers 80. Talkwalker outperforms their visual listening too, by detecting logos in videos as well as images.

Support when you need it

To get the most from your social listening, Talkwalker has customer success managers across the globe to support all your needs. In a language you understand.

We can help with the initial project, and onboard teams to take your capabilities further.

Our in-house Professional Services team is available to help you mature your processes, and get the very best ROI from your social listening investment.

Critical Mentions’ support often comes at an additional cost, with Professional Services outsourced.

Why do you need comprehensive social listening?

Effective social listening is about consistently monitoring your brand across all channels. Your consumers use a broad range of platforms to talk. And any of those conversations could be about your business. If you miss one channel, you could be missing critical mentions.

The last thing you want is to see a crisis in the news because you missed a major complaint on a channel you don’t listen to.

Talkwalker offers the most comprehensive social listening on the market, covering 30+ social media channels, alongside blogs, forums, news sites, and more.

We also offer the latest AI technology to find otherwise hidden mentions in images, videos, podcasts, and audio. So you can see how people engage with your products online in real-time.

Add in 100+ integrations, allowing you to add pretty much any other consumer data source you can imagine, and you get the reassurance of having a complete view of your brand.

Social listening shouldn’t be an afterthought. You should have the best in the business, to help your business boom.

Does Talkwalker do Media Monitoring?

Talkwalker combines its leading social listening capabilities with additional sources to provide a complete media monitoring solution.

You can include:

Print and broadcast media (such as TV and radio), to get a better understanding of how your brand is discussed in the news. Perfect for PR pros
Online news, blogs, and forums, to track the digital story drivers that could be impacting your brand (Talkwalker covers online news in 186 languages, more than double that of Critical Mention).
Podcast monitoring, to find when your brand is mentioned in this popular entertainment format
100+ integrations to add other data sources to your analysis

We constantly work with our clients and partners, to optimize our available data. To give you the most comprehensive social listening and media monitoring. If there’s a data source you need, just ask.

Fill out the form to get your personal demo from our social experts

First name*

Last name*

Job title*

Company name*

Work Email*

Phone number*

Industry*