Skip to content
Featured image for How social media engagement helped Bayes navigate a sensitive renaming project

How Bayes measured social media engagement to help navigate a project

Talkwalker partners with Hootsuite to analyse how City University of London used social intelligence in the renaming of Bayes Business School

How social media engagement helped Bayes navigate a sensitive renaming project

The London-based, internationally-focused business school used Talkwalker insights and Hootsuite to inform news updates and correct misinformation.

Bayes Business School is part of the prestigious City, University of London, and one of the UK’s leading business schools. Previously known as Cass, the School was renamed in September 2021 after it was found that some of Sir John Cass’s wealth was obtained through his links to the slave trade.

Download the case study to discover how City University made use of Social Intelligence to avoid a PR crisis when conducting the renaming project of the business school.

Central topics of the case study:

  • Identifying and correcting misinformation

  • Tracking stakeholder sentiment throughout the change process

  • Reassuring management and stakeholders

Share this resource

Download the case study

* indicates required fields

Related Resources

Amex refreshed Platinum, and the internet has opinions Amex’s new Platinum benefits sparked debate — highlighting fee sensitivity, short hype cycles, and the growing “worth it?” question. See how market intelligence helps financial brands stay ahead of shifting perceptions.
placeholder

Reports

Amex refreshed Platinum, and the internet has opinions

Amex’s new Platinum benefits sparked debate — highlighting fee sensitivity, short hype cycles, and the growing “worth it?” question. See how market intelligence helps financial brands stay ahead of shifting perceptions.
Beyond reputation. Control the narrative. Stop reacting to the news after it happens. See it, track it, and neutralize its impact on your reputation. All from a single dashboard.
Cover image for Hospitalogy report

Reports

Beyond reputation. Control the narrative.

Stop reacting to the news after it happens. See it, track it, and neutralize its impact on your reputation. All from a single dashboard.
White paper: Blue Silk™ GPT for consumer intelligence A look at the latest development in AI technology, and how GPT will revolutionize consumer intelligence.
Featured image for White paper: Blue Silk™ GPT for consumer intelligence

Reports

White paper: Blue Silk™ GPT for consumer intelligence

A look at the latest development in AI technology, and how GPT will revolutionize consumer intelligence.