Brandwatch Alternative

Talkwalker vs. Brandwatch: Who has the best social listening?

Talkwalker provides you with the best social listening in the industry. There’s really no alternative.

With us, you can make data-driven decisions with the help of comprehensive social media AI available. Plus, since Talkwalker is now part of Hootsuite, you get the industry’s best features to help you grow faster on social. Here’s why we’re the top Brandwatch alternative.

No one knows social listening better than Talkwalker

extensive-coverage

Unsampled
data

Never miss a mention with complete data sets

professional-services

5* onboarding and support

Get actionable insights from day one with easy onboarding and continual support

visual-recognition

Complete media monitoring

With video & image recognition, podcast analytics, and video conversation analysis

next-gen-social-listening

Advanced AI capabilities

The fastest and easiest way to find and share brand insights
Feature
Talkwalker
Brandwatch
General
Offers a free trial?
Yes
No
Integrations
100+
30+
Zapier integration (lets you connect 5,000+ apps)
Yes
No
Support Rating
8/10 (TrustRadius)
4.1/10 (TrustRadius)
Social Listening & Consumer Research
Websites
150 million+
100 million+
Languages
187
40
Video Recognition
Yes
No
AI data insights
Yes
No
AI Summaries
Yes
No
AI Conversation Clusters
Yes
No
AI Classifiers
Yes
No
Export reports as PDF
Yes
No
Schedule and share reports
Yes
No
Predefined dashboards
Yes
No
Share ‘live’ dashboards outside of the tool
Yes
No
Custom reports
Yes
Limited
Automatic language detection
Yes
Yes
Social networks
Yes
Yes
News websites
Yes
Yes
Blogs
Yes
Yes
Forums
Yes
Yes
Review sites
Yes
Yes
Historical data
Yes - 13 months (plus up to five years for an extra charge)
Yes - 13 months (plus more for an extra charge)
Sentiment analysis
Yes
Yes
Unlimited searches
Yes (depending on the amount of results purchased)
Yes
AI-powered peak detection
Yes
Yes
Competitive benchmarking
Yes
Yes
Complex Boolean logic for streams
Yes
Yes
Quick Search
Yes
Yes
Analytics and reporting
Export
PDF, CSV, XLS, PPTX
PDF and CSV
Paid and organic reporting
Yes
Yes
Competitive benchmarking
Yes
Yes
Customizable reports
Yes
Limited
White-label reports
Yes
No
Web analytics integration
Yes (available with additional add-on)
No
Social ROI analysis
Yes
No
Compliance and security
Multi-factor authentication
Yes
Yes
Single sign-on
Yes
Yes
Feature
Talkwalker feature
Competitor feature
Expand angle down
Feature Talkwalker Brandwatch
Price Starts at $199 Starts at $249
Avg. cost per user seat $110 $332
Total customers 25 million 30,000
Integrations 100+ 26
Price Starts at $199 Starts at $249
Avg. cost per user seat $110 $332
Total customers 25 million 30,000
Integrations 100+ 26
Price Starts at $199 Starts at $249
Avg. cost per user seat $110 $332
Total customers 25 million 30,000

Integrations

 100+ 26
Price Starts at $199 Starts at $249
Avg. cost per user seat $110 $332
Total customers 25 million 30,000
Integrations 100+ 26

 

Talkwalker is the platform of choice for over 2,500 brands

Talkwalker is not just a Brandwatch alternative. We define the industry.
Hello Fresh logo
adidas logo
Clarins Logo
Orange Logo
Golin Logo
Britvic Logo

The social listening leader

We built our social listening platform from the ground up, with our own crawlers, proprietary AI, and API partnerships. That means we will always be at the forefront of innovation.

Talkwalker pioneered image recognition in social listening, which is now an industry staple.

We have the flexibility, the commitment, and the relationships to focus our development on what clients need. Keeping us 5 steps ahead of anyone else.

Meanwhile, Brandwatch relies on data from multiple providers, which can be noisy or duplicated. Only Talkwalker provides the clarity you deserve.
Social listening leader
Unsampled data

The power of unsampled data

In a crisis, you can’t afford to miss a mention. A single negative comment could be the one that turns into a full-blown brand crisis.

With Talkwalker, you never have to worry about data sampling. Our platform offers complete access to social media platforms like the Twitter/X Firehose. We cover 150 million websites and 30 social media channels in 187 languages.

Brandwatch samples data to cut costs. But Talkwalker has all the data, and you should too.

The very best in social listening AI

AI should help you get to insights faster — letting you spend more time on what matters to your business. Talkwalker focuses our AI efforts on making it easier and faster to gather and share insights. From summarizing thousands of mentions in seconds to beating Booleans with AI-powered segmentation.

While Brandwatch’s AI focuses primarily on content generation, Talkwalker’s AI makes your job easier. And brings more impact to your business.
Social listening AI
hootsuite dashboard

The roadmap to social media performance

What matters most in social listening?
Getting the results, knowing what works, and sharing your success. As a part of Hootsuite, we make all that simple. We’re the ultimate social media performance engine.

To help you show off, we provide easy-to-customize, user-friendly dashboards, reports, and alerts. Packed with all the data and insights you could want.

Brandwatch reporting is limited, while Talkwalker makes you look good.

Switching to Talkwalker

Switching to Talkwalker is easy. We provide personalized onboarding and dedicated support to ensure a smooth transition. Our cost-effective solutions make it easy to get the most out of your social media data.

Frequently asked questions
How does Talkwalker help with social listening?

Social media and other online platforms have become crucial channels for businesses to interact with their target audience. Therefore, implementing effective social listening strategies has become vital for the success of any business. Additionally, it is essential to analyze your competition to ensure that you’re keeping up — and staying ahead — in your vertical 

Talkwalker’s next-generation social listening combines AI-powered technology with human expertise to provide businesses with real-time insights and analysis of their online presence.

This can help brands:

Monitor competitors

Social media listening also involves monitoring the competition. Talkwalker allows businesses to monitor their competitors' online activity, including product launches, marketing campaigns, and customer feedback. This data helps businesses gain valuable insights into their competitors' strategies and the industry trends that they need to be aware of. Understanding the competition helps businesses stay ahead and make informed decisions that would keep them relevant in the changing market.

Track brand sentiment

One of the significant challenges of social listening is understanding customer sentiment. Talkwalker's AI-powered sentiment analysis correctly interprets emotions and opinions expressed in online engagements around a topic.

It aids businesses in understanding their customers' responses, detecting customer needs, and gaining customer insights. Sentiment analysis also helps businesses analyze the effectiveness of their marketing campaigns, content, and products. By knowing what customers feel about their products and services, businesses can adapt their offering to optimize customer experience.

Benchmark performance

Talkwalker provides businesses with competitive benchmarks, enabling them to compare their online presence against their competitors. This information helps businesses identify areas of weakness in their social media presence, discover ways to improve their engagement and content strategies, and ensure they are keeping up with the competition. Additionally, being aware of their competitors' strengths and weaknesses enables businesses to tailor their marketing efforts to achieve better results.

To learn more, check out our complete social media listening guide.

Which teams can benefit from Talkwalker?

Talkwalker caters to various businesses and industries, offering features and tools that can help teams achieve their goals. Almost any role can benefit from consumer insights, as they enable users to be more customer-centric.

Digital and social media marketers

Talkwalker arms team members with social data, enabling them to optimize their marketing strategies with content they know will engage their audience. Unite all your social data in one place, with paid, owned, and earned mentions, to track your global success. Learn exactly what works (and what doesn’t), then adapt your content in real time to maximize results.

PR and Communications teams

Talkwalker helps PR professionals track their brand reputation across the internet. Social media monitoring enables faster responses to potential brand crises, while revealing new opportunities to engage influencers and journalists. 

Customer Experience teams

By gathering together reviews, surveys and other feedback analytics, customer experience teams can identify brand pain points. Enabling them to proactively tackle wider problematic areas before customers have the opportunity to provide negative feedback. Social listening can reveal new online conversations, uncovering new possibilities to engage current and future buyers.

Consumer Insights teams

Talkwalker uses social data to help identify current and future consumer trends. By analyzing conversations, you can uncover new blindspots and opportunities, and shape products to outperform customer expectations.

Request a Demo

Experience Talkwalker firsthand by requesting a demo. Our team is here to help you make an informed choice and get the most out of your social media data. Talk to us today and see the difference Talkwalker can make.