The Forrester Wave™: Social Listening Platforms, Q4 2020 - Talkwalker a Leader

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The Forrester Wave™ Social Listening Report identified and evaluated 10 top social listening platforms, recognizing our platform with the highest possible scores in the criteria of performance, onboarding  and account management, customers.

Check out our infographic, for the full picture. A breakdown of the 15 categories that we rocked...

Talkwalker received the highest scores in 15 categories in Forrester's report.

We believe that to be named a Leader by a highly respected research firm such as Forrester, validates everything we do for you. 

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A Leader

Marketers today are drowning in martech. So many awesome marketing tools, software, and hardware to choose from. Fantastic! But, do we have the time and resources to evaluate each one? Firms like Forrester make our lives easier. They do the research for us. They help us make the right choice when purchasing new technology.

The Forrester Wave™ Social Listening, Q4 2020 Report is recognized as one of the most trustworthy and accurate reports on the market. 

In 2020, evaluated against 36 criteria, we received the highest possible scores in performance, onboarding and account management, supporting services, and customers, and were cited as a Leader in social listening. We believe we are powered by our move towards conversational intelligence, and that we are redefining the social analytics market.

We’re so proud. Of you, our customers. Of our team. And, of all the other contenders.

Yes, we’re going to boast - out of 10 top social listening vendors, we're a Leader. We received the highest scores possible for:  

• Performance
• Onboarding and account management
• Supporting services

The Forrester report says, "Customer references praise its onboarding and feel this vendor excels at handholding through the implementation and enablement process." 

This year, we launched the Talkwalker refresh. To receive the highest score possible in the performance criterion, we believe acknowledges that all the hard work developing our new user interface, was worth it.

The Forrester report stated, “This fresh face offers an over-abundance of Boolean operators, filters, smart themes, and dashboard widgets, making for infinite permutations and possibilities.”

Platform performance - A brand new user experience

What’s the best thing about our new platform? Everything you could do before. You can do today.

We still provide extensive data coverage -  social media, print, online news, blogs, forums, broadcast, TV, radio. Leading AI-powered analytics. A user-friendly interface. On top of that...

• Improved teamwork collaboration
• Faster analytic capabilities
• Easier to use
• New features - extended visual insights, Quora data - with more to come

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Combine all your social media, online mentions, surveys,
and owned data for a single source of truth.

Talkwalker’s integration with social technologies

As stated in the Forrester report, “This vendor is best for buyers who want control and flexibility over their social listening practices.”

Ranking us a Leader amongst the top 10 social listening platforms, Forrester stated, “Talkwalker integrated quickly with other social technologies, making it an option for marketers who need deep listening coupled with social media management.”

We sure did. 

In 2020, we became the only social listening platform on the market able to monitor and analyze Quora data. This is on top of all our other social data sources - Twitter, Facebook, Instagram, LinkedIn, YouTube, Vimeo, and many more.

Our partnership with the world-leading Q&A platform means that its data is now available amongst our many data sources - from social media platforms to 150+ million blogs, forums, and new sites.

It means our customers can integrate long-form user-generated content from Quora, into their monitoring. Using our AI-powered analytics platform to…

• Identify the best micro-influencers
• Research niche audiences
• Exploit the most popular Q&As for content ideation

“This is the first time we've opened up access like this for a technology platform and we're excited to see the different use cases of Talkwalker clients and the value it helps them drive within their organizations."
Brendan Weitz, Head of Product Partnerships at Quora

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A Leader, thanks to you!

Our priority - as always - is to give you a strong product, so you can create a powerful impact with your communication efforts. Being recognized by such a reputable industry leader and our customers, means we know we’re on the right track. 

Our goal remains to be the strongest performer. To be the leader. To give our customers the industry-leading product so they can make sense of the vast amount of conversational intelligence available - on a unified platform - and drive their business decisions based on this data.

We’d like to say a big thank you to our customers, partners, and our awesome team of experts for their continuous support. 

We’ve made an impact with your help! 

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