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The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.
Before diving into individual social media stats, let’s briefly review Saudi Arabia’s population.
Population of Saudi Arabia
Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.
Age distribution of social media users in Saudi Arabia
Age distribution on social media in Saudi Arabia
Source: Talkwalker Quick Search
As can be seen in the graph, the age group of 25-34 makes up the largest proportion of social media users, 45.8%. The runners-up are 18-24 year olds with 43.2%. Completing spot three and four are 35-44 year olds (9%) and 45-54 year olds (1.7%) respectively.
Language distribution of social media users in Saudi Arabia
Language distribution on social media in Saudi Arabia
Source: Talkwalker Quick Search
Arabic makes up a staggering 98.5% of Saudi Arabia’s online conversations. Far behind is English with 1.2%. Even less common languages are Persian, Urdu, and French.
General social media stats
Facebook stats
- 11.4 million Saudis are on Facebook, where 23.8% are female and 76.1% male
- Growth has been negative mainly due to Meta's reforms in reporting their audience base
- ‘Page photo posts’ show the highest engagement rate (0.03% VS page fans)
- It is the sixth most active social media platform in the country
- Nearly 18% of all posts were pictures
- Mohamad al-Arefe is the most followed Saudi-based page on Facebook while Religious Education TV channel Khawatir is second
- Top 5 Industries on Facebook are Retail, Airlines, FMCG, Automotive, and Finance
- Average number of fans/followers is 865,825
- Number of Facebook users are predicted to reach 17M by 2023
- One of the most engaging posts in 2022 so far came from gaming influencer "MjrmGames"
Instagram stats
- Ahlamalshamsi
- ahmadalshugairi
- model_roz
- saudinews50
- lojain_omran
- bin_odahx
- sheraz.tjarb
- turkialshik
- shein_ar
- darin00013
Twitter stats
Snapchat stats
- 13.65 million Saudis use Snapchat
- 52% of adults can be reached on the messaging app
- Quarter-on-quarter growth was negative by 15%
- 51% of Snapchat’s users are female, 47% are male
- Sixth most active social media platform in the country
- 2.3 million users are from Generation X
- 10 million users are Millennials
LinkedIn stats
Stats across all social media
Only 9.4 million unique authors were responsible for all social media activity in Saudi Arabia during 2022 so far.
">Top 10 hashtags in Saudi Arabia
- 1. #الهلال (The crescent)
- 2. #ﷺ (Peace be upon him)
- 3. #Quran
- 4. #النصر (Victory)
- 5. #Hadith
- 6. #السعودية (Saudi)
- 7. #رمضان (Ramadan)
- 8. #الرياض (Al Riyadh)
- 9. #معصيتي_راحتي (My sin is my relief)
- 10. #نشر_سيرته (sharing the prophet's biography)
Top themes cloud, Saudi Arabia
Source: Talkwalker Quick Search
Top emojis cloud, Saudi Arabia
Source: Talkwalker Quick Search
Top visited websites and search queries
According to SimilarWeb, the 5 most visited websites are:
- 1. Google.com
- 2. YouTube.com
- 3. WhatsApp.com
- 4. Twitter.com
- 5. Google.com.sa
According to Alexa, the 5 most visited websites are:
- 1. Google.com
- 2. Youtube.com
- 3. Twitter.com
- 4. Google.com.sa
- 5. Facebook.com
No surprise here, Google dominates the search engine market, maintaining an 96.6 percent market share as of February 2022.