Social media statistics in the Philippines

Written by Talkwalker | August 7, 2019

Cut through the noise, and find your voice!

The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.

Before diving into individual social media stats, let’s briefly review the Philippines’ population.

Population

The Philippines currently has a population of 107.3 million
Median age is 23.5, 29.6 years below Monaco’s, but almost 8.4 years above Niger’s
Life expectancy at birth is 69.4 years
It is estimated that half of the population resides on the island of Luzon
Two official languages are English and Filipino

Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.

Age distribution

Age distribution on social media in the Philippines
Source: Talkwalker Quick Search

As can be seen in the graph, age group 18-24 makes up the largest proportion of social media users, 52.7%. The runners-up are 25-34 year olds with 31%. Completing spot three and four are 13-17 year olds (13.8%) and 35-44 year olds (2.2%) respectively.

Language distribution

Language distribution on social media in the Philippines
Source: Talkwalker Quick Search

English makes up a little over half of the Philippines’ online conversations. Not far behind is Tagalog with 35.3%. Less common languages are Spanish (2.8%), Korean (2.2%), Japanese (1.7%), and Portugese (1%).

General social media stats

Filipinos are the world’s number one social media users in terms of time spent online
76 million active social media users, 71% penetration, 13% year-over-year increase
72 million mobile social media users, 67% penetration, 16% year-over-year increase
Average time spent on social media is 4 hours and 12 minutes

Facebook stats

75 million Filipinos are on Facebook, where 53% are female and 47% male
Growth has been positive (2.7%) the past quarter
‘Page video posts’ show the highest engagement rate (6.05%)
97% of internet users report using Facebook
One of the most engaging posts in 2019 so far came from Angel Locsin:

Top 10 Facebook influencers in the Philippines

Instagram stats

11 million people can be reached by Instagram ads
64% of users are female and 36% male
14% of all adults can be reached via Instagram
Quarter-on-quarter growth has been positive by 10%
64% of internet users say they use Instagram
20% of internet users in the Philippines aged 55–65 use Instagram

Top 10 Instagram influencers in the Philippines

1. bege (@berkcan)
2. hailee steinfeld (@haileesteinfeld)
3. Andrea Brillantes (@blythe)
4. Catriona Gray (@catriona_gray)
5. Anne Curtis (@annecurtissmith)
6. Naddie (@nadine)
7. Angel Locsin (@therealangellocsin)
8. Princess Mae (@maelovecleo)
9. Hyoyeon Kim (@hyoyeon_x_x)
10. Natalia Guerrero (@onewithnatalia)

Download the list of must-follow Instagram influencers in the Philippines.

Twitter stats

5.08 million Filipinos are on Twitter
6.6% of all adults can be reached via Twitter
Quarter-on-quarter growth has been positive by 3.4%
63% of users are female and 37% male
54% of internet users report using Twitter
The most engaging Tweet in 2019 so far came from @yvonnethebird12

My dad has been really depressed ever since our family dog passed away and today I surprised him with a new puppy pic.twitter.com/1djg0FGMVf

— lil bon bon (@yvonnethebird12) March 25, 2019