What is social listening?
Social listening uses social data to understand consumers. That means, digging into what people say online. It includes conversations on social media, in reviews, blogs, news stories, or even podcasts. It puts the customer first, so you can make customer-driven decisions in a fast and effective way.
With some countries in recession, or at risk, now is the time to optimize your work efforts, and minimize costs where possible. That’s what social listening is all about. By using real-time consumer insights to make faster decisions, and automate processes. So you can focus on driving revenue.
Talkwalker is the leading Social Listening Platform. built to save you time, money, and energy. Here’s how we do it.
Be recession-proof by saving time
Picture this: you have a meeting in 30 minutes and need to quickly gather and visualize vast amounts of data for a compelling presentation. A stressful situation indeed, so how do you not look bad in front of management?
Quick Search
Talkwalker's Quick Search is a powerful feature that searches billions of online sources using advanced algorithms to filter out irrelevant content and deliver only the most relevant results. With just a few clicks, you can find the information you need before your meeting. This saves you valuable time and ensures that you have the most relevant information at your fingertips.
The key metrics tab of Talkwalker’s Quick Search, allows you to research any topic in seconds. Talkwalker’s Social Listening
Conversation Clusters
Take that a step forward with on-the-fly Conversation Clusters, which quickly visualizes vast amounts of data, identifying groups and interconnections. This feature enables you to present your findings clearly and concisely, saving even more time and impressing your boss with a compelling presentation.
Example Conversation Clusters about the supply chain, which was created in minutes. Talkwalker’s Social Listening
Be recession-proof by saving money
Traditionally, data has been reserved for expensive data scientists or outside agencies, making it costly for other team members to access and analyze. This can be a problem, as insights from data are critical for making informed business decisions. However, with Talkwalker, data is no longer just for the experts - anyone on your team can access and analyze it.
Democratizing data
Talkwalker's platform is designed to be user-friendly and accessible to anyone. With its intuitive interface and easy-to-use features, even non-experts can gather insights from data and make informed decisions. This eliminates the need for expensive data scientists or outside agencies to handle data analysis, saving your team money.
No limit on team members
Talkwalker also saves you money by not limiting the number of team members who can use the platform. Your entire team has access to the same data, allowing for better collaboration and more informed decision-making. This means you no longer have to worry about expensive licensing fees or other costs associated with limited platform access.
Departmental access
In addition to democratizing data, Talkwalker also allows teams from different departments to access the same data all from one place. You no longer have to rely on an agency to prepare and share data across departments, which can be costly and time-consuming. With Talkwalker, your team can access the same data in real time, allowing for quicker decision-making and better collaboration.
Be recession-proof by saving energy
Your team's energy is precious, and spending hours sifting through irrelevant data can quickly drain it. That's where Talkwalker comes in. With 1-Click AI Classifiers, powered by Blue Silk™ GPT, you can quickly and accurately categorize millions of relevant social conversations, blogs, and articles without spending hours setting up complicated rules. This increases productivity and saves your team valuable energy by avoiding the need to tag each conversation individually, which can be manually-intensive and time-consuming.
But that's not all - 1-Click AI Classifiers also limit inconsistency and governance issues by being pre-trained. They remove the need for human interference. This ensures consistency and more accurate, relevant results, further saving your team energy by eliminating the need to manually review and correct inconsistent or inaccurate data.
Yeti, Talkwalker's AI Assistant, provides all team members with a chat interface. This helps them quickly find platform answers and pull insights from their data.
Be recession-proof
To learn more about how Talkwalker’s award-winning platform can help you save time, money, and energy, click below.
