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Many brands now prioritize including social media influencers in their marketing strategies - and Instagram is one of the most popular platforms for influencer marketing today.
A lot of people might think influencer marketing consists of marketing teams indiscriminately throwing money and freebies at those who are lucky enough to have racked up thousands of followers online.
But it’s not.
Influencer marketing is a marketing discipline in its own right. It is one of the many ways a brand can build awareness and generate leads.
For example, there are many cases of restaurants who experience a huge surge in revenue following a collaboration with a social media food influencer.
Influencers can promote a variety of products and services - from restaurants, hotels, and airlines, to fashion & beauty brands, cars, sports, wellness products, consumer technology and much much more.
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Simply put - celebrity endorsement is old school (#OKBoomer), influencer marketing is new age.
Both types of marketing deploy the same strategy - getting someone with clout to explicitly endorse your product. The tactics, however, are different.
Celebrity endorsements rely heavily on OOH advertising and TV spots.
Influencer marketing is more focused on social media platforms. The platforms could differ from one influencer campaign to another based on an influencer’s following figures or on your campaign target audience.
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For example, you could choose to work with influencer X on Twitter and influencer Y on Instagram solely because they have better figures on the respective platforms. Alternatively, you could choose to work with a handful of influencers on only one social media platform as it suits your campaign brief the most (think LinkedIn for a B2B campaign).
In this piece, I'll focus on influencers with Instagram accounts that caught my attention, covering variety of different topics.
I'm also choosing Bahrain Instagram influencers with different audience base sizes (nano, micro, macro, and celebrity) to help you meet the critiera you have for your various marketing campaigns.
As we all know now, there is no one-size-fits-all apporach to influencer marketing. Different brands and different campaigns have different requirements - and your influencer collaborations should be tailored to meet each and every one.
Now, without further ado, here’s my curated selection of some of the best Instagram influencers in Bahrain.
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Ahmed is the founder and CEO of Bahrain-based production company, Mova Productions.
He posts entertaining videos that represent the reality of everyday life with a comical take which are widely popular amongst his 5 million + followers from Bahrain and the GCC.
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Generally, Salah posts a lot of travel, gaming, and humanitarian content. But since the quarantine started, we’ve been seeing a new side of him which is equally great!
Who doesn’t need a huge dose of comedy on their feeds right now? Follow Khaled to get just that..and more!
Shaima first gained popularity on TV as an anchor for BTV Bahrain and ATV Kuwait. Her popularity has caught up with her on Instagram where she showcases her beauty and fashion tips and tricks.
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Another TV icon, Nayla is also famous for her fashion brand, Touch by Nayla. Her style is simply to die for.
A nice mix of art, travel, beauty, and humanitarian posts can be found on Razan’s feed. Keep up with her sketches using the hashtag #razan_sketches
Entrepreneurship. Diving. Aircraft engineering. Beauty. Fitness. You’ll be hard-pressed to find something Hend isn’t experienced at!
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Amal is a professional makeup artist and certified PhiBrows artist. Her feed is all about makeup, fashion, and lifestyle. Plenty of tutorials and product recommendations await.
Isa is an award-winning Bahraini photographer. He is the first Arab to receive the Master FIAP title from the International Federation of Photographic Art. A quick look at his Instagram feed and you’ll know why.
Georgina, AKA ‘blonde in bahrain’, has a fascinating account that captures her equestrian lifestyle. And if horses aren’t really your thing, she also talks beauty, food, and fashion. Check out her account!
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Farah runs a fantastic food account. A dietitian by training, her love and understanding of food shines through.
She believes every recipe should be so good that you want to eat every last crumb it - and that is actually the inspiration behind her blog name, Every Little Crumb.
Stunning feed. You can get lost in Mustafa’s photos for hours. Just beautiful.
An Italian author and recipe developer living in Bahrain, Elena strives to create healthy and delicious food from scratch. What’s not to love about that?
Her blog, As Easy As Apple Pie, has a wonderful collection of quick and easy recipes - you’re bound to find yourself heading straight to the kitchen to try them out!
I’m gonna start with this breakfast bowl.
Ramadan warning: more mouth-watering food ahead!
Hungry Fifi is the co-founder of multi brand boutique, Maison du Maillot, and a food writer at Streetsmart Bahrain.
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A self-proclaimed ‘millennial cliche,’ Aimee’s story of seeking wellness in a capitalist corporate hamster wheel world is easy to relate to. Follow her on Instagram to keep up with her travels and adventures.
I’m obsessed with Rasha’s feed! Her photography is stunning and I love the fact that she uses it to raise awareness about environmental topics and has established community initiatives through her nonprofit, FotoBH.
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Anything that relates to food - cooking, kitchen tools, food photography - is right up Moya’s alley. Her Food and Tools blog is packed with content and her Instagram feed is minimalistic and beautiful.
And to end this curation of Instagram accounts, I’m gonna leave you with this gem of a feed. A quirky, artsy one courtesy of Hafsa. Enjoy!
Hope you enjoyed this round-up of influencers based in Bahrain. There are so many fantastic ones out there who I couldn’t fit into my roundup - so, be sure to check out the full directory to find the right influencers for your brand collaborations!