Digital marketing is constantly evolving. One moment content marketing was all about blogging every day, then the next time you checked, it didn’t even matter how many blogs you published if each blog post didn’t reach some 5000 words.
Do you remember that time when social media marketing just started? They said the key was boosting the number of followers you have on your Facebook page because organic post reach was everything. Just as you got to your target number of followers, Facebook revised their algorithm and left brands with no choice but to put advertising dollars to get that reach.
By the time you’ve finally created your social media calendar, full of branded content and offers, the conversation shifted to influencer marketing being the secret to growing social media engagement.
What’s the next big thing?
Conversational marketing?
Video ads that don’t look like ads?
No one knows for sure what the magic formula will be for your marketing success, but we can probably agree about one thing: Not every marketing trend is going to make it to the next decade.
As more and more companies are fully embracing digital transformation, we could be entering a new era of marketing.
When it comes to marketing, the difference between success and failure lies in knowing what’s working and isn’t working. But who’s got the time to make a thousand mistakes just to find that one thing that’s working?
One of the most effective ways to spot the next big trends as well as develop your skills is by — you guessed it — reading top local and international digital marketing blogs in the industry.
Digital marketing blogs you must follow
Australian Academy of Digital Marketing
On top of blog content from how to write successful blog posts to learning about the top skills that employers are looking for in a digital marketer, the Australian Academy of Digital Marketing provides home study and classroom based courses in the country. Needless to say that taking marketing certification courses is another great way to develop your skills. Students of the academy also get access to the Content Marketing Association (CMA) as student members — a definite plus point for having a space to connect with your industry peers.
Social Media Marketing Institute (SMM Institute)
Nowadays, it’s almost impossible to talk about digital marketing without touching on social media. SMM Institute covers everything social media from new development of social media platforms to how specific brands/industries leverage the power of social.
SMM Institute also offers exclusive resources as well as access to networking events and awards through a membership program.
“One thing we know for sure about social media is that it is constantly evolving. It is vital as a business owner or marketer, that you are constantly educating yourself and staying up to date with the almost daily changes on the different platforms. If you don’t, you will definitely be left behind. That is why it is so important to read good quality blogs.” - Mireille Ryan, CEO of SMM Institute
Digital Training Institute (DTI)
If you enjoy a combination of blogs and vlogs, then check out Digital Training Institute. Elevate your digital marketing practice through bite-sized marketing tips & tweets, industry reports, or tailored training with DTI.
Named as a top influencer in the social media and digital marketing world, Jeff Bullas runs a blog as part of his business. This blog covers digital marketing and beyond for marketing professionals and businesses from topics around email marketing, social media for SEO, all the ways to building brand identity and how first-time founders can avoid business failure.
Another prominent name in the digital marketing world is Dave Chaffey, co-founder of the learning platform and marketing publication Smart Insights. The publication that deep dives into all aspects of digital marketing across the buyer’s journey. Smart Insights regularly publish blog articles and tons of free marketing resources & toolkits that are absolute timesavers.
Speaking of the buyer’s journey, sales & marketing software HubSpot is another company that has a very rich blog full of content pieces that cut across the awareness, consideration, and decision stages.
HubSpot also coined the term “Inbound” and they offer a Free Certification Course online for marketers looking to master the science and art of inbound marketing.
Another company that walks the talk when it comes to leveraging the power of content and digital marketing is Convince & Convert. Apart from offering services for businesses, Convince & Convert also publishes loads of powerful free content in forms of blogs and downloadable content pieces designed to help marketers and business owners do better marketing.
Last, but not the least — I figured since you already found this blog — that you might be interested to get access to blogs and free guides, such as how to create your marketing report/plan, what steps to take for PR crisis management, or simply finding the must-attend events in the region (which is definitely another good way to upskill!).
Conclusion
Whether you are looking for specific marketing resources now or looking to go on a following spree to watch the trends, it’s always a good idea to select your 3 to 5 go-to digital marketing blogs.
Do you have other favorite blogs in Australia that are not featured here? Let us know in the comment section below!
