Every online conversation about your brand shapes public perception—whether it’s happening on TikTok, review sites, or in the news.
The caveat? Tracking those conversations can get messy, while missing just one angry review can spiral into a PR crisis.
That’s why smart brands use reputation management software. These tools show you what people are saying about your brand, when they’re saying it, and where.
Our team has worked hard to test and review the best reputation management tools available for various needs.
Explore this guide to compare the options and choose the one worth trying in 2025.
What is an online reputation management tool?
Online reputation management tools help businesses track how they are perceived online and shape their brand image.
They collect data from multiple sources, such as social media, review sites, blogs, and forums. You can then see this information consolidated into specialized dashboards and act on it.
For instance, if customers start complaining about a product issue on social media, a reputation management tool will alert you immediately.
However, reputation management platforms often go beyond simply tracking mentions. For example, you can use them to:
- Track brand conversations in real time
- Analyze customer sentiment
- Respond to reviews
- Identify important trends
- Manage and prevent PR and social media crises
The 14 best online reputation management tools
To help you choose the right solution, we’ve reviewed and handpicked the top online reputation management tools that deliver real results.
Let’s explore each of them in detail.
1. Talkwalker
- Best for: Crisis monitoring, enterprise brand tracking and online reputation
Talkwalker monitors your brand reputation across social media, news sites, forums, and review platforms. This lets you spot reputation issues quickly and prevent crises.
The platform's Blue Silk™ AI technology analyzes brand mentions for tone and context.
This means it can tell the difference between genuine complaints and casual mentions or spot emerging issues in customer feedback.
But brand reputation isn't just about text—visual content matters too. That's why Talkwalker scans for your logos and brand imagery across social media and news sites.
This approach to monitoring means you'll know when someone mentions your brand and when they use your visual assets, whether authorized or not.
Finally, Talkwalker puts your brand data next to competitor insights to make sense of all this information.
You can see how you compare in terms of mentions and customer sentiment and track what people say about your company leaders.
When something needs attention, the platform sends real-time alerts, helping you act quickly.
Our favorite features
- Sentiment tracking: Customer sentiment analysis in 50+ languages with context understanding
- Visual AI: Detects brand elements in images and videos
- Quick alerts: Instant updates on reputation changes
- Leadership monitoring: Tracks executive mentions
- Risk detection: Early warning system for reputation issues
- Market comparison: Measures brand against competitors
Pricing
- Enterprise pricing (contact sales)
- Custom packages available
- A free trial is also available
Pro tip:
Try Talkwalker’s free social media monitoring tools if you're not sure where to start.
Its Free Social Search lets you monitor social media mentions of your brand over a 7-day period, while Talkwalker Alerts notifies you of new brand mentions.
This way, you can conduct basic sentiment analysis and figure out if you'd benefit from using a more advanced tool.
2. Hootsuite
- Best for: Social media reputation monitoring and managing
Hootsuite combines social media analytics and management with reputation monitoring features.
The platform lets you track brand mentions across social networks and manage your social presence—all from a single dashboard.
Beginners can try Quick Search to monitor specific keywords like your brand name and products. The tool will show mentions that happened in the last 7 days.
This early insight helps maintain positive customer sentiment and catch potential issues before they become serious.
Larger organizations would benefit from Hootsuire’s Inbox that brings all social interactions into one place.
Instead of jumping between platforms, teams can manage every type of engagement in one place—from private DMs to public comments and brand mentions.
This simplified workflow helps maintain consistent response times and build trust with your audience.
Finally, enterprise users can access various automation tools within Hootsuite.
For example, you can set up message routing to get conversations to the right department and deploy AI chatbots for basic inquiries.
You can also track customer satisfaction through automated surveys.
Our favorite features
- Quick Search: Find brand mentions and trending topics across social media
- Unified inbox: Manage DMs, comments, public posts, and mentions in one place
- Message routing: Automatically direct messages to team members
- Auto-responses: Use saved replies and AI chatbot for routine inquiries
- CSAT surveys: Track customer satisfaction with automated surveys
Pricing
- Plans start at $99/month
- A 30-day free trial is available
- The custom enterprise plan also includes Talkwalker’s social listening tools
3. Birdeye
- Best for: Managing reviews and maintaining consistent business listings
Birdeye is an all-in-one reputation management tool that simplifies how businesses track online reviews, manage customer feedback, and ensure accurate business listings.
The Reviews AI feature automatically generates review requests and monitors customer reviews across review sites and social media platforms.
This way, you can spot both positive reviews and negative feedback quickly—maintaining high rankings on sites like Google, Yelp, and Tripadvisor.
For local businesses with multiple locations, Birdeye's Listings AI ensures their business information stays accurate on all channels.
Finally, Birdeye's Messaging AI centralizes all customer interactions.
Whether someone reaches out through social media networks, text messages, or a webchat, teams can respond quickly using the same dashboard.
Our favorite features
- Review management: Collect, manage, and respond to reviews on platforms like Google, Yelp, and Facebook
- Social monitoring: Create and schedule posts while tracking engagement from one dashboard
- Listings management: Ensure consistency across directories to rank higher in local searches
- Customer messaging: Centralize and respond to customer inquiries in one inbox
- Competitor tracking: Monitor competitor mentions and identify areas to outperform
Pricing
- Request a quote based on the number of locations
- There are three plan types available based on your needs
4. Brand24
- Best for: Real-time brand monitoring and AI-powered reputation insights
Brand24 helps you make sense of your online mentions through AI analysis.
The platform monitors over 25 million online sources, from social media platforms to podcasts.
One of Brand24’s most interesting features is its AI Anomaly Detector.
It spots sudden changes in your brand reputation or mention patterns, alerting you to potential crises or viral opportunities before they peak.
The system analyzes both mention volume and customer sentiment to spot important trends.
Another interesting feature is the platform's AI Brand Assistant, which provides actionable insights from your online presence.
It explains what different trends mean for your brand and suggests specific steps to improve your online reputation.
Our favorite features
- AI Anomaly Detection: Spots unusual patterns in brand mentions
- Discussion Context: Creates word clouds showing key themes around your brand
- Presence Score: Measures your overall online reputation strength
- Advanced Filtering: Focuses monitoring on relevant mentions
- Custom Reports: Generates AI-powered insight summaries
Pricing
- Paid plans start at $149/month (3 keywords, 2K mentions/month)
- Free trial available
5. TrueReview
- Best for: Review generation and local business rankings
TrueReview helps you automatically collect positive reviews and improve their visibility across review sites.
It also combines review generation with local SEO features.
First, it collects reviews through SMS and email campaigns. Then, its drip campaign feature follows up with customers at optimal times to maximize response rates.
This automated approach helps maintain a steady flow of new reviews without manual effort.
Beyond collection, TrueReview offers AI-powered review management tools. The tool analyzes reviews and suggests appropriate response templates.
For multi-location businesses, each location gets its own monitoring and response management setup.
Our favorite features
- Smart campaigns: Automated SMS and email review requests
- AI responses: Suggested replies for every type of review
- Review widget: Embeddable reviews for your website to display your best reviews
- Custom surveys: Collect detailed customer feedback
- Review analytics: Track response rates and sentiment trends
Pricing
- Plans start at $49/month
- 14-day free trial available
6. ReviewTrackers
- Best for: Customer experience analytics and business reputation monitoring
ReviewTrackers helps businesses transform customer feedback into actionable insights that drive growth.
The platform monitors reviews across various directories like Tripadvisor, Trustpilot, and other key review sites.
It also analyzes other sources like social media, forums, podcasts, and more.
All this helps businesses streamline their response workflows and make decisions based on up-to-date data.
For local businesses, ReviewTrackers offers specialized features that help improve search engine visibility.
For example, it lets you manage business listings to ensure consistent information across the web. And its review generation templates help boost local rankings.
Finally, the tool has a special focus on retention strategies. It analyzes customer feedback patterns to help you prevent churn and even tracks employee feedback.
Our favorite features
- Experience analytics: Consumer sentiment patterns and growth opportunities
- Search rank tracking: Local visibility and competitive rankings
- Listing management: Accurate business details across directories
- Competitor insights: Market position and industry benchmarks
- Employee monitoring: Workplace feedback and satisfaction metrics
Pricing
- Location-based pricing
- Multiple tiers: Data Only, Starter, and Essential plans
- Custom enterprise solutions available
7. Mention
- Best for: Social media monitoring and web mentions tracking
Mention is a powerful tool offering social listening and web tracking.
The tool monitors over 1 billion sources in real-time, helping you stay on top of online mentions and maintain your brand reputation.
One of Mention’s top strengths is its extensive monitoring capabilities.
It uses advanced query building to track mentions across various types of online sources while also analyzing their sentiment and influence.
This helps you understand who and why talks about your brand and analyze the impact of these conversations.
Beyond basic tracking, Mention offers specialized tools for different business needs.
For example, there are crisis management features for spotting potential issues and PR tracking tools for measuring campaign impact.
It can also help you conduct market research by analyzing customer behavior trends and emerging industry changes.
Our favorite features
- Real-time monitoring: Mentions from 1 billion+ online sources
- Smart alerts: Influence and sentiment analysis indicators
- Crisis detection: Early warning system for brand issues
- Market analytics: Consumer behavior and industry trends
- Custom reports: Ready-to-use reporting templates
Pricing
- Plans start at $49/month
- Free trial available
8. Reputation
- Best for: Enterprise reputation management for businesses with multiple locations
Reputation helps large organizations monitor and improve their brand perception across multiple locations.
The platform handles review management, social media monitoring, and business listings management.
Using AI analytics, it processes internal data and external feedback from hundreds of sources to provide a complete view of your brand reputation.
This helps businesses spot gaps between customer expectations and actual experiences.
Reputation also offers specialized tools for local tracking. In fact, each location gets individual reputation monitoring capabilities.
Finally, the tool helps improve local SEO through optimized business listings and review generation.
Our favorite features
- Location management: Individual tracking for each business location
- Rep Score: Comprehensive reputation measurement system
- Listing control: Business information across digital directories
- Review tools: Generation and response management
- Feedback analytics: Customer sentiment and engagement metrics
Pricing
- Custom enterprise pricing
- Location-based pricing model
9. InMoment
- Best for: AI-powered customer feedback analysis and revenue optimization
InMoment combines reputation management with customer experience analytics.
It integrates feedback from multiple sources, including online reviews, customer surveys, and support interactions.
What’s special about it?
It helps businesses understand how customer experiences directly impact their revenue.
Here's how: InMoment collects reviews, survey responses, and support conversations in one system.
It then analyzes which issues appear most in negative reviews and tracks if these problems affect sales numbers.
For example, if customers complain about slow service, InMoment shows whether those complaints led to fewer return visits or lower revenue at specific locations.
The platform's Performance Score makes this data actionable by combining key reputation metrics—ratings, review volume, and listing accuracy—into one score.
By connecting this score with sales data, businesses can understand which improvements most effectively drive revenue growth.
Our favorite features
- AI analysis: Natural language processing for review content
- Performance score: Unified reputation measurement system
- Review automation: Integrated review collection workflows
- Response tools: AI-powered review response generation
- ROI tracking: Google Maps performance metrics
Pricing
- Custom pricing based on business needs
10. Grade.us
- Best for: White-label review generation and management
Grade.us helps marketing agencies turn review management into a revenue stream.
The platform focuses on automation and white-label capabilities, allowing agencies to offer reputation management services under their own brand.
The core of the platform is its "review funnel"—a customizable landing page that simplifies how customers leave online reviews.
Agencies can send review requests via email or SMS, direct customers to specific review sites, and track response rates.
For client management, Grade.us provides detailed monitoring across 100+ industry-specific platforms.
The tool sends alerts for new reviews and offers templated responses to maintain consistent communication.
Our favorite features
- White-label platform: Custom branding for agencies
- Review funnels: Streamlined review collection system
- Multi-client dashboard: Centralized review management
- Response templates: Pre-written review replies
- Marketing tools: Website widgets and social sharing
Pricing
- Starts at $25/month
- 14-day free trial
11. BrightLocal
- Best for: Review generation and local search visibility
BrightLocal combines reputation management with local SEO tools to help businesses improve their online presence.
Its review management tool helps create a steady flow of new feedback through email, SMS, and in-store campaigns.
Businesses can monitor reviews across 80+ review sites and respond quickly from one dashboard.
The platform also includes customizable widgets to showcase your best positive reviews on your website.
Beyond review management, BrightLocal helps you manage business listings across key directories and track local search performance.
Our favorite features
- Review campaigns: Email and SMS review generation tools
- Multi-site monitoring: Tracking across 80+ review platforms
- Review widgets: Customizable website review displays
- SEO tracking: Local search ranking monitoring
- Listing management: Business information across directories
- Response tools: Review management and reply features
Pricing
- Starts at $39/month per location
- 14-day free trial available
12. Google Alerts
- Best for: Basic brand and online mention monitoring
Google Alerts is a free tool for tracking online mentions of your brand (or any other topic) across the web.
It’s not a full-scale reputation management tool. However, it works great if you want to stay on top of important content posted online.
Google Alerts works by scanning Google's search results for your keywords and sending email notifications when new mentions appear.
You can set alerts for your brand name, products, topics, or even competitors and track all new content that’s being published.
You can then customize how you receive notifications. Choose between instant, daily, or weekly alerts, and filter by language and region.
The tool also lets you focus on specific content types like news, blogs, or discussions, helping you track the most relevant mentions.
Our favorite features
- Real-time alerts: Instant notifications of new mentions
- Source filtering: Choose which types of content to monitor
- Email digests: Consolidated mention reports
- RSS feeds: Alternative to email notifications
- Query refinement: Advanced search operators for precise monitoring
Pricing
- Free
- No usage limits
13. Trustpilot
- Best for: Verified customer reviews
Trustpilot helps businesses collect and showcase authentic customer feedback.
With over 300 million reviews across more than 1 million businesses, it's one of the most recognized platforms for building consumer trust.
Each review published on Trustpilot goes through verification, and the platform actively fights fake feedback.
This is important because 71% of US consumers say a good Trustpilot score makes them more likely to buy from a brand.
The tool helps you collect reviews through email invitations, respond to feedback using AI-assisted suggestions, and analyze review themes to spot areas for improvement.
You can also use its customizable widgets to display your best reviews directly on your website.
Our favorite features
- Review collection: Email and automatic review invitations
- Smart responses: AI-powered reply suggestions
- Review analysis: Theme identification and trends
- Display options: Website widgets and social sharing
- Performance tracking: Rating and trend monitoring
Pricing
- Free plan available
- Paid plans start at $259/month
14. Swell
- Best for: Healthcare reputation and feedback management
Swell helps medical practices improve their online presence and patient experience.
The platform offers review management and patient feedback tools specifically created for healthcare organizations.
Its key feature is automated review collection through text messages.
By integrating with practice management systems, Swell automatically sends personalized review requests at key moments in the patient journey.
The platform’s private Google API makes it easy for patients to leave reviews, leading to higher response rates.
Beyond reviews, Swell helps practices understand the complete patient experience.
Healthcare organizations can collect feedback through customized surveys, monitor employee satisfaction, and track customer sentiment across multiple locations.
Our favorite features
- Review automation: Text-based review requests
- Employee feedback: Anonymous satisfaction tracking
- Multi-location: Organization-wide monitoring
- Integration options: Works with major healthcare systems
- Chat tools: Website messaging capabilities
Pricing
- Per-location pricing
- Contact sales for specific quotes
FAQs about reputation management tools
Let’s address the most common questions about reputation management tools.
Why do you need a reputation management tool?
Your brand's reputation affects every aspect of business success.
Potential customers check reviews before buying. Partners research your company before collaboration. Job seekers read employee feedback before applying.
You get the idea.
Missing or ignoring these conversations is risky and can lead to potential crises.
At the same time, positive mentions and reviews present opportunities for growth that you might miss without proper monitoring.
A reputation management tool helps you:
- Monitor mentions across news sites, social platforms, review sites, and blogs without manually checking each source
- Catch potential PR issues early by tracking unusual spikes in mentions or negative sentiment
- Analyze what drives positive and negative conversations about your brand
- Understand how your reputation compares to competitors in your industry
- Track the impact of marketing campaigns and PR efforts on brand perception
- Maintain consistent business information across online directories
How to choose the best reputation management tool
Choosing the right reputation management tool depends on your specific needs and challenges. Consider these key factors:
- What exactly do you need to monitor? Some tools focus mainly on review sites, while others cover social media, news, and industry forums. Make sure the tool tracks the platforms where your audience talks about your brand.
- Does the pricing match your needs and expectations? More expensive tools offer AI analysis and detailed reporting, but you might only need basic monitoring and alerts. You should also consider how many users, locations, or mentions you'll track.
- Will it work with your current tools? Check if it integrates with your CRM (if applicable), marketing platforms, and analytics tools.
- Is it easy to use? Your teams should be able to use the tool consistently. Look for intuitive interfaces and good customer support.
- What kind of reports do you need? Some teams need detailed analytics and competitor tracking, while others just want simple performance updates. Choose a tool that provides data you'll actually need.
Reputation management tools vs services
Reputation management tools are software platforms that help businesses monitor and manage their online reputation.
They usually offer features like sentiment analysis, review aggregation, and social listening dashboards.
Reputation management services are agencies and consultants that provide custom, expert-led solutions. They normally handle tasks such as review responses, public relations strategies, and crisis management.
These are a better fit for businesses that lack the resources to manage their reputation internally or require specialized expertise.
Here’s how you can choose between these two options:
- Cost: Software tools are typically less expensive but require internal resources to manage. Services involve higher costs but include expert guidance.
- Control: Tools provide more direct control, while services take the workload off your team.
- Expertise: Services offer professional support, while tools rely on your team’s ability to interpret and act on data.
Improve your online reputation with the right tool
Reputation management tools let you track brand mentions, understand sentiment, and respond to customer feedback.
They help with social media reputation, local marketing, and managing reviews across online platforms.
Here are some of our favorite tools:
- Talkwalker: Ideal for brands that need in-depth social listening and crisis detection
- Hootsuite: Perfect for tracking and managing social media engagement
- Birdeye: Great for review management and maintaining consistent business listings
- TrueReview: A simple option for collecting and managing customer reviews
- BrightLocal: Focused on improving local visibility and managing directory listings
Are you looking for deeper insights about your brand and your competitors?
Explore Talkwalker’s social listening platform or request a free demo to see how it can help improve your online reputation.