In social listening, businesses can face significant challenges due to analytical bottlenecks. This might be because data is sitting in different places, is slow to access or simply limited. This can slow your speed to insight, and in turn, make decision making tricky.
Timely and accessible data is critical for businesses to stay ahead of the curve. Making data accessible to all relevant team members is an excellent step forward.
Let’s explore the challenges of social data bottlenecks, and look at how we can help you prevent them.
Challenges of Social Data Bottlenecks
Bottlenecks occur when data collection and analysis become too time-consuming. It’s generally true that sourcing social media data isn’t the issue, interpreting it is.
For your stakeholders to take action, they need to go beyond just the numbers. They need to understand the context behind them. The why behind the what.
If these insights aren’t readily available, it can slow your access to emerging trends and customer sentiment analysis. Traditional social listening tools often require training and can be daunting for non-technical users. So it’s important that both the access to social data and the analysis of it is simple, fast, and actionable.
We call this Next-generation Social Listening
To remove or address social data bottlenecks, you need to make data easily accessible to all relevant teams and colleagues, removing the barriers created by specialist technical skills or time-consuming on-boarding.
Making social data easy to access and easy to understand with democratized data, helps people throughout your organization understand and make sound brand, comms or crisis management decisions without relying solely on data analysts:
When more employees have access to valuable insights, innovation and collaboration increases. Leading to better-informed, real-time decision-making.
We’re seeing that reducing the over-reliance on analysts frees up their time to focus on main strategic projects while removing bottlenecks and ultimately democratizing how data is viewed and acted on across your organization.
So the main benefits are:
By embracing data democratization, you’ll see several advantages, including:
- Faster decision-making: Better sharing of data across teams data allows them to access crucial insights in real time. Enabling them to make quicker, more informed decisions.
- Improved collaboration: When data is accessible to everyone in an organization, cross-functional teams can work together more efficiently.
- Enhanced innovation: Cross or adjacent team engagement nearly always leads to new ideas. Fostering a curious, experimental, and innovative culture through knowledge sharing that doesn’t happen normally in department silos.
How Talkwalker can help
Talkwalker's next-gen social listening platform is a great way to tackle the challenges of social listening data accessibility. To enable everyone to access and understand your social data, Talkwalker now includes:
Yeti Data Insights
Yeti is your AI Assistant, able to guide you through the Talkwalker platform using human language prompts. It’s like having your own personal data analyst on hand 24/7.
Yeti Data Insights enable you to get insights quickly, by using simple prompts. It provides easy-to-understand summaries of the conversations happening around your brand. You no longer need additional analysis to interpret graphs. And you don’t need to read hundreds of brand mentions to identify what is driving conversations.
Yeti does that for you, in real-time, providing all your team with easy-to-access insights.
Yeti Data Insights makes interpreting social data easy. Talkwalker Consumer Intelligence Platform
AI Summaries
AI Summaries are another way to make social listening more accessible. You can include summaries in dashboards, reports, and alerts. Or find them within numerous platform widgets.
Powered by Blue Silk™ GPT, AI Summaries transform extensive data and conversations into clear, concise, and insightful content. They do the heavy lifting of reading and interpreting mentions from all your social media channels. Turning them into easy, actionable insights.
With unlimited flexibility to meet your needs, you can add summaries based on:
- Markets,
- Locations,
- Target audience segments,
- Sentiment drivers,
- Competitive analysis,
- Industry topics,
- And more.
They provide a rich and detailed understanding of the data for you and your team. Enabling dashboard users to focus more time on action and less time on analysis.
Conclusion
Data democratization is the key to making fast data-driven decisions.
With Talkwalker's next-gen social listening platform, you can banish bottlenecks. This will empower your entire organization with the valuable insights employees need to drive innovation, collaboration, and growth.
To learn how our Next-Generation Social Listening can unlock insights for your business, click below
