Check your brand's online performance now!
BTW - This ORM tools guide has been updated and republished. If you'd like to read the updated version - Best online reputation management tools & guide - scoot on over there now. It includes 9 of my fave free and low-cost ORM tools.
Here's what I'm asking you to do...
Listen to what consumers are saying about your brand, your products, your industry. Monitor your competitors and check out their marketing campaigns. Visualize where your industry is heading.
What do you reckon? Up to the challenge?
You're gonna need online reputation managment tools. With the best tools, you'll quickly find every single online mention of your brand in text, images, video.
Yes, I said video. Ready to go?
Your brand has a great reputation. You'd like to maintain that reputation. How? Online reputation management.
I'm not going to lie to you. It's not easy. But... if your brand's reputation takes a hit, it could damage your busienss. Destroy your bottom line.
You've followed all the SEO rules. Your website is responsive and easy to navigate. But, if a potential customer finds a negative review of your product...
90% of consumers say that user-generated content influences their purchasing.
Get what I'm saying?
Social proof - Amazon customers posting reviews influences other users.
Implementing an online reputation management strategy is not about employing cover-up tactics. It's about encouraging customers to write awesome reviews. Sharing user-generated content with your audience. Highlighting the postive to such an extent, that the negative is irrelevant.
Online reputation management can't be bargained with. It can't be reasoned with. It doesn't feel pity, or remorse, or fear. And it absolutely will not stop, ever...
Too much?
Onine reputation management - ORM - when you monitor the reputation of your brand. Finding and addressing potentially damaging content. Using feedback to solve problems before they destroy your brand’s reputation.
There's a heap of ways to manage your online reputation, and a bigger heap of tools that you can use to monitor and protect. Ranging from setting up alerts and monitoring your brand, product, C-Level execs, etc., to working with a PR specialist to minimize the effect of negative stories.
This post concentrates on what you as a brand, can do for yourself. Using online reputation management tools.
I won't go too deep into how to measure your online reputation, because there's a detailed explanation in our Best online reputation management tools & guide. Worth a read if you care about your brand.
The most important thing to understand is how consumers currently see you. What they think of you. What they feel. For that, you'll need detailed social media analysis. There are ten steps...
Check out the ORM guide for a heap more information.
Let's get onto the ORM tools...
Your brand deserves the best ORM tools. Here are my favorites...
Use Free Social Search to track your social media presence in real-time. Monitor what's being said about your brand over a 7 day period, across all major social media channels, blogs, forums, reviews.
Talkwalker's free online management reputation tool - Free Social Search.
Talkwalker's Free Social Search let you dig deeper into your online reputation management.
Talkwalker Alerts is an easy way to stay on top of your online reputation. Alerts do the hard work for you. Notifying you whenever one of your keywords is used on the internet. It's a simple - yeah, better - alternative to Google Alerts.
Creating an alert couldn't be easier. Enter the keywords you want to monitor - your brand name, product, CEO - refine by media type, language and frequency. Add your email address - done!
Told you it was easy.
Oh, and you can also monitor Twitter!!!
Create an alert in 10 seconds - enter your keyword, language, frequency, and result type.
“Talkwalker Alerts have been very useful for me to track mentions and publications of our brand in the media. Every day I get an email with new findings that I wouldn't have seen otherwise. This makes the tracking activity of my PR job easier.”
Giovanna Sánchez, Associate Communications Manager at BlaBlaCar Mexico
"Today's brand captures, Tomorrow's business insights."
Talkwalker recently introduced video analytics to its image recognition feature. This means that we can give you 100% control of brand mentions in text, images, and... video. This technology, unique to social listening, will allow you to find up to 3x the number of brand mentions.
That's epic, I have to say.
How's it going to help you with online reputation management?
Remember what I said about posting positive content, so the negative loses its impact? The solution is user-generated content. UGC can boost campaign engagement by 50%, increase email click-through by 73%, and conversons by 10%.
Brand protection is right up there in your ORM plan. Your logo is unique to your brand, and you hav to keep it that way. If others abuse it, your reputation will be damaged.
Tracking and measuring the ROI of sponsorships is notoriously hard. 40% of sponsorship professionals think that evaluating sponsorship campaigns is one of the top challenges.
Seriously, it can't be ignored. Sponsorship spending amounts to over $50 billion per year.
If you can't prove that money spend is bringing in results, why are you bothering. You could be losing big bucks.
Every capture of your logo on video will be found by video analytics, without or without a mention in the comments.
You shoot. You score!
"With Talkwalker's new video recognition capabilities, brands are able to open a new door of mention possibilities. Not only can they see what is said about them, they can also see where there brand is present and acknowledged within context. Perfect for PR and customer service opportunities, this new service will see brands fully embracing their logo and its importance in online conversations."
Christina Garnett | Marketing Media Maven
Okay, moving onto my other favorite online reputation management tools...
Connect the app and devices you love.
IFTTT is an awesome app that can do everything. From texting you when it's raining, to turning on your porch lights at home when your pizza delivery arrives.
Extra cheese?
It can be used with hundreds of apps and devices - Twitter, Facebook, Evernote, Dropbox, Fitbit, Amazon, Alexa, Gmail...
The basic principle is simple. Choose a channel that triggers an action in another channel. For example, if you like a picture on Facebook - trigger, the picture will be sent to your Dropbox - action.
Go Fish Digital helps with SEO, online reputation managmenet,. content marketing, website design and development, and paid ads.
Online reputation management tools - build trust in your organization.
The Go Fish Digital complaint search box lets you perform a Google search of more than 40 websites for negative reviews. All at the same time! Protect your brand's reputation by making the positive information easier to find. While diminishing the visibility of negative user comments.
"The complaint site search tool is one of the handiest tools we have. We created it to help develop a holistic picture of a brand's online reputation.Many brands come to us to fix one specific issue, and that is fine, but having a deeper picture of how people are complaining online can be very helpful in developing a comprehensive strategy."
Brian Patterson, Partner at Go Fish Digital
Ensure you rsite is fully optimized for Google.
Online reputation management tool - automate reviews and respond quickly to minimize customer churn.
ReviewTrackers is an ORM tool to keep track of your customers' reviews across 100+ sites and sources.
"Our clients are able to unlock actionable customer intelligence that helps them manage their online reviews, improve their brand reputation and make data-driven decisions that can result in increased profitability."
Chris Campbell, CEO of ReviewTrackers
Secure your brand reputation on the internet.
KnowEm will help you secure your brand name across social media. A pioner of social media brand protection, KnowEm tracks hundreds of social media networks. These networks are filled with user-generated content.
Online reputation managment tool - trademark and brand protection.
"KnowEm’s services seem to fulfill a genuine need for enterprises, brands and even celebs looking to play in the social media world. As we’ve seen from Twitter username-squatting, this can be a problem for brands and celebs."
Leena Rao, TechCrunch
"Accelerate growth with a full suite of solutions for customer reviews, visual marketing, loyalty programs, and referrals."
User-generated content marketing, referrals, loyalty programs.
While most of the online reputation management tools here focus on brand monitoring, Yotpo is a service that helps you improve your brand's reputation. Encouraging customers to write positive reviews.
Features include...
Visual user-generated content to enhance your brand reputation.
There is a free plan, but the features are limited...
Free version
Paid version
Automatic reporting of your review activity.
ReviewPush offers all-in-one online review management.
Features include...
ReviewPush even provides some basic analytics to understand whether your reviews are positive or negative.
What do you think? See anything you fancy?
I'm taken with video analytics, but I guess I'm biased.
Use online reputation management tools to protect your brand, your business, your bottom line.
If you'd like to try our video analytics, Free Social Search, or Talkwalker Alerts, one of our experts would be happy to give you a free demo.