If you’re currently working on a Twitter marketing campaign and you want to measure the impact of your hashtags and plan a beneficial strategy, Talkwalker's platform will help you discover even more valuable insights from Twitter and across social media. This tool is ideal and profitable for marketers, PR professionals, small business owners, and corporate communication officers.
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Twitter has come a long way since its first tweet in 2006. Twitter’s initial purpose was to become an SMS-based communications platform but eventually came to be an information network alternatively. By 2012, more than 100 million users posted 340 million tweets a day. Now you might see why, with 500 million tweets posted every single day henceforth, getting the ideal level of visibility and engagement on Twitter isn’t so simple. In this article, we’ve gathered 40 thought-provoking and potent Twitter statistics to show how to use this platform to target consumers and increase brand awareness.
We’ve got a thrilling infographic with a selection of our favorite Twitter statistics. Or you can scoot down the page to see the full list.
In a year of so much change, it's nice to see a few things remain constant.... like BTS dominating the most-Tweeted musicians list
1️⃣@BTS_twt
2️⃣@KanyeWest
3️⃣@Beyonce
4️⃣@Rihanna
5️⃣@justinbieber
6️⃣@iamcardib
7️⃣@BLACKPINK
8️⃣@Drake
9️⃣@ArianaGrande
@taylorswift13— Twitter Data (@TwitterData) December 7, 2020
ZOZOTOWN新春セールが史上最速で取扱高100億円を先ほど突破！！日頃の感謝を込め、僕個人から100名様に100万円【総額1億円のお年玉】を現金でプレゼントします。応募方法は、僕をフォローいただいた上、このツイートをRTするだけ。受付は1/7まで。当選者には僕から直接DMします！ #月に行くならお年玉 pic.twitter.com/cKQfPPbOI3
— 前澤友作┃お金贈りおじさん (@yousuck2020) January 5, 2019
"No one is born hating another person because of the color of his skin or his background or his religion..." pic.twitter.com/InZ58zkoAm
— Barack Obama (@BarackObama) August 13, 2017
If you’re aiming for a profitable social marketing strategy, visual content allows you to share your Tweet and earn more visibility. It'll help captivate your audience’s attention. Twitter moves quickly, you may only have seconds to engage your audience. Using an image is proven to have a 35% boost on retweets and a 28% boost through videos.
Including quotes in your tweets may serve as another advantage to your visibility. Quotes support influencer outreach, it’s one of the most effective ways to attract customers and clients. To make an impression and catch the attention of industry influencers. Using quotes can show credibility and are 53% more likely to be retweeted.
Furthermore, adding hashtags to your tweets are proven to boost Tweet interaction and visibility by 16% as it facilitates grouping and categorizing tweets, allowing people to follow topics which have engaged their interest. Tweets with hashtags can increase engagement by almost 100% for individuals and 50% for brands. Using hashtags succour people to discover and engage with your content.
And finally, using numbers and data in your tweets also works as a powerful advantage, boosting the tweet by 17%.
To quote Neal Schaffer, “Think about it this way: would you be more likely to click on a headline that reads ‘Learn how to make more money’, or one that reads ‘Learn how to make $200 in the next 8 hours’? Of course the second one, right? It tells you how much money you can make and in exactly what time frame.” Using numbers and data in your tweets increases the specificity and makes them stand out, in the typing uniform.
Want to monitor your Twitter stats and see whether you’re reaching and engaging with your followers? Give us a shout and we can show you how!
You may also like: 40 Amazing Facebook Stats to Inspire Your Campaigns & 50 Amazing Instagram Stats to Fire up Your Marketing Campaigns