Social Media Analytics

Create successful campaigns with social media marketing analytics

Monitor up to five years of campaign buzz, engagement, and reach across all major social media networks, blogs, forums, news sites, and more. Find patterns and compare results to discover what works for your brand. Drill deeper into campaign insights by filtering and sorting results by language, location, and sentiment analysis metrics. Track campaign performance in real-time with our easy-to-use dashboards so you can see the impact of your social marketing every day, hour, or minute.

Check out our Social Media Listening Guide for more details about creating successful campaigns.

Track campaign performance

• Virality map reveals how content spreads across multiple media types
• Free Social Search for real-time tracking of band, campaign, hashtag, or event
• Create automated alerts to monitor online sources & receive email updates
• Filter by language, location, sentiment, and demographic
• Facebook Insights integration for data that will optimize your multichannel campaigns 

Competitive benchmarking

Internal benchmarking will tell you if your latest post is doing better than normal. Looking at your social media stats without context simply tells you that you’re doing better or worse than last week. It won't show you how you're ranking compared to your competitors.

Social media analysis of your social accounts alongside those of your competitors will show how you rank compared to other brands in your industry. Competitor analysis of your industry peers’ social media presence will reveal key metrics on how they’re positioning their products, what messaging is working for them, and feedback from their customers.

More details about competitive benchmarking can be found in our Social Media Analytics Guide.

Track & compare with competitors

• Create custom reports in multiple formats (Word, pdf, PowerPoint, Excel) to share actionably insights across teams
• Easily compare key performance metrics with those of your industry peers with Competitive Intelligence IQ Apps. Find strengths, weaknesses, and opportunities instantly
• 360° view of any brand, company, or industry; with access to 100% of tweets, major social networks, 150M websites, print, and a 30,000+ logo database

Identify influencers for your brand and industry

When identifying influencers for your brand, it isn’t how many followers they have, it’s how much engagement, shares, and comments their content earns. We trust recommendations from a third party over a brand, even if the testimonial is coming from someone we don’t know. Our social media analytics tool provides influencer insights that’ll make choosing your experts easy.

Identify quality influencers for your brand, product, or event. Influencers that have the power to influence an entire community to trust your brand. Our social media analytics tool will provide influencer insights that’ll make choosing your experts simple.

Check out our Social Media Analytics Guide for more detailed information.

Find the right influencers

• Filter results by country, language, media, reach, engagement rate, number of posts, & sentiment – on easy to use dashboard
• Find out what your influencers are talking about, which media channels picked them up, what hashtags they’re using. Our virality map will show you the viral reach of your influencers
• Image recognition technology will find visual mentions online of your brand by influencers so you can take advantage of this free advertising from a big name